Ever since images of those infamous mini basketball keychains first started circulating, there has been plenty of buzz around the resurrection of the Ewing sneaker line. In an age where most brands are scrambling to bring back any halfway decent basketball models they can find in their vaults, the Ewing brand remained quietly dormant and sitting on a completely untapped goldmine of styles that were hugely popular during their early-90s heyday.
Because of the company’s independent nature, it obviously wasn’t as easy to bring the shoes back to the market as it is for most large brands who could just send the production specs off to their factories. Ewing Athletics needed to be rebuilt again from the ground up in almost every regard, but knowing that there was a ravenous consumer base out there hungry for ’90s nostalgia made it well worth all the efforts needed to pull off the comeback.
A handful of attempts had been made over the years to get the ball rolling, but it wasn’t until veteran retailer Mike Packer joined forces with Dave Goldberg, an entrepreneur with an unrivaled knowledge and passion for Ewing sneakers, that things finally aligned in a way that made enough sense to Patrick and company to take a run at it. With the necessary blessings being granted, the green light was up and the Ewing Athletics brand could finally make its long-awaited return to retail shelves.
After some viral teasers set the stage, Ewing finally gave the people what they wanted in the summer of 2012, bringing back four original colorways of the beloved 33 Hi model. The shoes received quite the warm welcome from both older and younger sneaker enthusiasts, and it didn’t take long for some other versions of the classic model to follow. But with so many other silhouettes to choose from, it was only a matter of time before Ewing would expand their retro catalog.
The Focus and Guard both made their return in 2013 in a variety of original colorways, along with a handful of other 33 Hi offerings sprinkled in along the way. With the year coming to a close soon, Ewing Athletics still has some ammo left in the chamber as they will release two more versions of the 33 Hi on December 14th – the classic Mustard and a Knicks-flavored Royal/Orange. Now with a successful year and change in the rear view mirror, we caught up with the guys behind the Ewing Athletics revival to get the story on how it all came to be and where the brand will go from here, so continue on for the full interview and an up-close look at this month’s upcoming 33 Hi releases.