December 4th, 2013 by Brendan Dunne / 37
As it turns out, this first shoe from the Nike Kobe 9 range is the Nike Kobe 9 Elite. For the past couple of years we’ve seen that designation as a marker for the post-season shoe, but it appears that Nike is putting that build first up this time around. The Nike Kobe 9 Elite (Shown here in the “Masterpiece” colorway) is built around three of Nike’s most beloved design technologies: Nike Flyknt, Flywire, and Lunarlon-each of which help maintain a lightweight build for this newest Kobe shoe. Continue reading to see the official imagery on the Nike Kobe 9 Elite, stay tuned to Sneaker News for more from the launch event that’s going down today in LA, and watch for the Nike Kobe 9 Elite to release on February 8th, 2014.
Nike Kobe 9 Elite
Release Date: 02/08/14
Nike, the world’s leading basketball brand, today unveiled the much-anticipated KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles. The KOBE 9 Elite redefines the aesthetics and performance of a basketball shoe and was designed using Nike Flyknit according to Nike’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights.
“We are just scratching the surface of the potential of Nike Flyknit to transform the way we design shoes to meet athletes’ needs,” said Mark Parker, President & CEO of NIKE, Inc. “The Kobe 9 redefines the basketball shoe by combining power, strength, and flexibility with lightweight materials and a whole new method of manufacturing.”
Designed with Kobe’s tech insights and design inspirations, the KOBE 9 Elite features three key technologies: Nike Flyknit, Flywire and Lunarlon, giving the shoe superior lightweight performance. The innovative design enhances the foot’s natural movements while providing Kobe with strength, durability and speed, plus all the benefits of natural motion where he needs it most.
“I draw inspiration from where I am as a player, as a person, and where my career is at this moment. I’m trying to do something that the majority of people think is impossible to do,” Kobe reflected when asked about the inspiration for his latest shoes and about getting back into the game. “I let my emotions out when I step on the basketball floor, it’s always been my escape, and these shoes will touch a nerve on the court in the same way I do.”
Nike Flyknit – which was first used in Nike Running shoes in 2012 – defies conventional shoe manufacturing processes by creating a one-piece engineered upper made from single strands of yarns. Lightweight yet incredibly strong, it has redefined sports shoe technology and comes to basketball for the first time in the KOBE 9 Elite.
“Nike Flyknit acts as a second skin for Kobe, giving him engineered strength similar to the design of a spider web – tension and strength just where it’s needed,” said Eric Avar, Nike Creative Director and VP of Innovation, who has worked closely with Kobe on his shoe designs for a decade.”
Reverting back to a higher cut for the first time since his third signature shoe in 2007, Kobe’s ninth signature shoe features a knit collar for the proprioceptive feel of a low-top with the support of a mid-top.
With the lead colorway dubbed ‘Masterpiece,’ the KOBE 9 Elite uses the intriguing visual patterns allowed by Nike Flyknit to create a piece of art on the upper, nine red embroidered details on the heel give a nod to Kobe’s Achilles sutures. The design on the outsole is based on the pressure mapping of Kobe’s own foot, creating a beautiful pattern while providing traction on court.
Nike Flyknit and Flywire technologies are a one-two punch, leading to a dynamic fit for Kobe’s intricate footwork.
The single layer Nike Flyknit creates a seamless engineered upper that is the ultimate in superior lightweight performance integrating areas of high breathability, stretch and support where it’s needed most.
Nike Flywire technology is strong yet dynamic for lockdown through the midfoot; its cables loosen and tighten with the natural motion of the foot.
The carbon fiber heel counter provides strong and lightweight lateral stability when moving from side to side, while the heel remains stable.
Eliminating bulk and distraction was a focus for Avar. The idea of ‘simplifying without compromise’ helped shape the design of the KOBE 9 Elite.
Nike Lunarlon cushioning insert provides responsive cushioning that keeps the foot connected to the court.
The pressure mapping designed, minimal rubber outsole delivers durable traction and mimics the natural contours of the foot.
DESIGN WITH A PURPOSE
Nike Flyknit technology introduces a new way to construct a shoe upper by knitting strands of yarn. Nike Flyknit is better for the planet because it drastically reduces waste and materials from typical upper construction. The KOBE 9 Elite upper reduces waste by nearly 50% compared to traditional high-top basketball shoes that use multiple segments and cuts of material in the construction process.
The KOBE 9 Elite releases globally on Feb. 8, 2014, at Nike.com and select global retail locations.
Source: Nike INC
this hightop model looks like some shit a chick would wear with some skinny jeans. smh. There better be a mid or low top model damnit! Every thing else is damn near perfect.
Conceptually, its his best signature shoe to date! Science art & story telling, for kobe n nike both...masterpiece indeed!
I would rather a low or mid because that's my comfortable height for shoes . I hope the regular version is at least a mid. I'm on board with these but I really want a lower cut shoe.
These will be on my feet. No question. I am a flyknit fan from the racer to the chukka to the hyperfeels. These are coming home.
When kobe 8 first come out, ppl tell them are ugly and shit, now they are one of the most succeed sneaker, i hope nike can do that to this ugly motherfucker
Anyone dying for Kobe 8:What the Kobe reserves hit me up, I have reserves on them for mens sizes only. SoleTakersReserve@gmail.com
I like them, I just need to see some different color-ways and see them in person before I can make up my mind on whether or not I want to buy them.
Putting Flyknit on a basketball shoe is brilliant and that midsole is dope. The height might keep me from copping, but I respect the thought put into these.
These r nice. Love the first picture of Kobe with da kcks round his neck. Reminds me of MJ's pictures when he had the Bred 1's round his neck.
These are dope to me... But u gotta remember, these are da elite versions. So ain't no tellin wat da standard Kobe 9 will look like. Nonetheless, I like them. They look super comfortable, responsive & support... Wait til some more cws come out. People will b on board. Jus like da KD 6s & Lebron 11s
All those haters, think back to ZKB4.
Did you go, WTF? Lows?
It was innovation back then. And now you're saying, bring back lows? C'mon...
Kobe even said he looked at Manny for inspiration.
Haters gonna hate.
@DugLast ya dude the midoles epic
@Da_Real_Big_Infinite I think these are the standard version, just labeled elite. Not sure, but that's what i think.
@Da_Real_Big_Infinite hell yeah....can't wait till deez drop son...gonna cop all the gear to go with them at Champs and Da Gameplan...deez joints are ill...and the gear is going to be da illest
@saralee ya thats y it hi
Naah, these are da Elites. Their will be a standard version of da Kobe 9. But these are definately Elite shoes
Nike Kobe 9 Elite “Sequoia” – Nikestore Release Info by John Kim 21 Comments