Outside of some of their licensing projects like the one currently active in Brazil, the history of Coca Cola sneakers is quite short. Just knowing about the Coke edition Nike Air Kukini is enough to establish oneself as a serious sneaker enthusiast, but it looks like another brand will seek to make Coke kicks a little more widespread come 2014. This Reebok Insta Pump Fury HLS has been done in the unmistakable red/white combo, including sweeping lines on the underlay that echo the Atlanta-based soda giant’s familiar ribbon stripe as seen subtly applied to the heels. Not confirmed if this an official collab or Reebok’s take on the ubiquitous soda brand’s logo, but these are coming up with a March drop date over in Japan, so stick with Sneaker News for the latest.
The Coke logo on the back killed it for me. Matter of fact any collaboration with Coke or any poison, I mean beverage brand would kill it for me since I don't drink sodas. Slow death in a bottle. Pass.