December 19, 2013 BY Sneaker News / 9
Sneaker customization hit the heights of popularity this year, but for those without the technical skill to handpaint their own colorways or the cash to spend on professional-made customs, there was always good old NIKEiD. Putting their most popular silhouettes in the hands of the public to color-up as they see fit is certainly nothing new at this point, but Nike’s iD program made sure 2013 was a banner year as they pulled out all the stops when it came to offering enticing design options and desirable models to work with. From the early days, when only a handful of different shoes and options were up for grabs, NIKEiD has expanded immeasurably into all different footwear categories and pushed the boundaries of what could be achieved.
As expected, the Air Force 1 was a major point of interest with each new month bringing a new batch of intriguing materials, colors and possibilities. Super popular new models like the Roshe and Flyknit Lunar1+ made their debut and the signature basketball lines all made an appearance featuring a variety of different patterns and bold looks. Nike even managed to work some collaborations into the iD mix with fabric options provided by Pendleton and Liberty. With the do-it-yourself approach becoming more and more commonplace, we can expect Nike to continue to tempt us with new entries in the new year, but before it arrives, check out some of the best iD moments of 2013 below.
Nike kicked off the year by celebrating the Year of the Snake on a variety of models, with one of its undeniable highlights being the arrival of colored snakeskin options for the Air Force 1.
The Roshe Run model shocked the sneaker world in 2012 by establishing itself as one of the surprise hits of the year, so it made perfect sense for Nike to start letting people color up their own versions.
The Nike Air Force 1 iD received some of its wildest looks to date thanks to the assortment of animal prints that were offered up in April.
Liberty floral patterns have popped up all over the Nike universe, but they finally made their way to a number of NSW models as selectable iD options.
At this point, it’s no surprise when the yearly signature basketball models show up on NIKEiD, but no one saw it coming when the Elite version made its way onto the menu.
In a throwback to 2006’s “Invisible Woman” colorway, NIKEiD revisited the transparent look for the June Air Force 1 options.
It was only a matter of time before another one of Nike’s most popular new models found its way to iD. The Flyknit Lunar1+ debuted in June and we can only assume it won’t be the last of its kind to be offered up for customization.
Elephant print has been seen before on NIKEiD, with the Air Force 1 and Spiz’ike as the usual culprits, but the iconic pattern made its way over to the Dunk and Air Max 1 this summer for some interesting new possibilities.
Plenty of different footwear styles received the camouflage treatment in 2013, but NIKEiD kept it more legit than most when some lifelike Realtree-branded patterns expanded the Air Force 1 options.
The “Chroma” concept became a popular theme in the second half of the year with the KD VI leading the charge as the color-changing iridescent treatment hit a handful of NIKEiD models.
Elephant print was more plentiful than ever on NIKEiD, but the Spiz’ike outdid the rest when they introduced a glow-in-the-dark version of the beloved material this past fall.
Pendleton joined Nike for this year’s N7 collection and decided to stick around for a late year twirl on iD, making its way over to some mega-popular models like the Roshe and Janoski.