Nike Air Max Light – Black – Anthracite – Vivid Blue
Along with the gradient on the midsole of the C1.0 version, the Nike Air Max Light Premium will be playing with a two-tone setup for 2014. Following the earlier example we showed you today is this decidedly darker approach, using a black and Anthracite upper with white up front on a midsole that is mostly Vivid Blue. This color scheme is already in full effect with the Air Jordan 11 ‘Gamma Blue’ and its offspring so this AM Light strikes while the iron is hot, and you can get in on the action with your new pair available now at Titolo.
Nike Air Max Light Premium
Color: Black/Vivid Blue-Anthracite-Vivid Blue
Style Code: 631724-004
Yaaaayyyy!!!! Another nice shoe that's gonna probably be stuck over in Europe.
Me: No, that's okay Nike. I really don't want any nice Air Maxes or Huaraches here in the States. Just keep giving us crappy ass cw's of Jordans and Foamposites.....
@sole_serious I feel you. They treat us like crap when we are the reason they are still able to make all of these kicks we can't even get. They are teases like a bunch of dumb skinny girls. It used to be we got everything before Europe got anything. What the hell are these bastards becoming?
@GarrettEvans I THINK THE MAIN REASON IS (AND MY HOMEBOY TOLD ME THIS A FEW YEARS AGO) IS THAT NIKE FEELS THE EUROPEAN MARKET APPRECIATES ALOT OF THE CLASSIC RUNNERS AND TRAINERS OUTSIDE OF THE 87, 90, 95 AND 97. THEY GET STUFF LIKE THE AM180, 93 AND HUARACHES, WHILE WE GET JORDANS AND AFQ1'S. (SORRY FOR THE ALL CAPS, NOT YELLING IT LOL.)
Like any business they will base products design/release on regional sales. For a company as large as Nike what is the point of releasing a shoe that only a handful of people (compared to a Jordan release) are going to buy. Europe hasn't been flooded with Jordan releases, until recently, because they weren't popular at all and basketball wasn't very popular either. I think people see it a bit like wearing football boots (soccer cleats) for leisure but that could just be me. It's the same in any market though, just think about how food changes around the world, it's a similar idea.