February 12th, 2014 by Aaron Hope / 9
One reason the word “iconic” has become overused in sneaker journalism is that there are a handful of shoes so perfect that they’re both quintessential to a brand’s identity and continually available. The Nike Air Max 90 is one of those ubiquitous masterpieces. Tinker Hatfield’s third Max Air runner was so good that it practically owns a color that was only applied to it during the retro stages.
That last fact is poetic for a model that has given itself to quite a variety of hybrids and updates over the years. The AM90 has transcended beloved retro status and elevated to a true cornerstone for Nike Sportswear, a core element around which to introduce new ideas. The palette synonymous with the silhouette has come along for the ride on most of these revisions, so let’s take a moment and examine the various ‘Infrared’ Air Max 90 variations released over the years on the eve of tomorrow’s Air Max 90 2014 Leather that serves as the latest extension of the process.
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