February 13, 2014 BY Aaron Kr. / 21
The ever-changing sneaker landscape is full of ebbs and flows, and while styles and even brands rise and fall in popularity, there will always be those individuals out there who never waver from what they love regardless of what everybody else is doing. Here in the U.S., we’ve seen a big spike in the popularity of classic New Balance runners in recent years. Love for the brand’s retro archive has been going strong for a long time in Asia and Europe, but it’s taken a little longer for the fever to catch on to the same degree in the Stateside sneakerhead community.
In large part, the turning point can be traced back to some stellar US-based collaborative efforts like Burn Rubber’s first MT580 and Concepts’ “Kennedy” 999 that got sneaker enthusiasts excited about a New Balance shoe in a way that had seldom been seen here prior. The momentum they built translated over into not only more coveted collab projects, but also a greater appreciation for New Balance’s heritage catalog in general.
As a result, all sorts of new NB fans have since come into the fold, but for all the tasty releases that have come their way recently, there are still decades worth of killer colorways and overseas collabs that have passed them by. That’s certainly not a problem for DJ Mars though. He’s been a diehard New Balance fanatic for over two decades and has been scooping up all the good stuff every step of the way. While touring the world as a DJ, Mars was cleaning up on NB heat and has put together one of the most impressive New Balance collections in the world.
His love and loyalty for NB have earned him a rare spot as a true ambassador for the brand, working with them directly on promotional campaigns, creating colorways, and even DJ-ing their events. Continue on for our interview with DJ Mars and an extensive look at his collection that still really only scratches the surface of all the treasures found inside his 20-plus years worth of New Balance boxes.