February 19th, 2014 by John Kim / 96
The Air Jordan Retro is without question the most dominant force in the sneaker game today. But such wasn’t the case when Nike first brought back Michael Jordan’s signature sneakers twenty years ago in 1994; with Jordan retired and on to the sport of baseball, Nike chose to re-issue the earlier Air Jordan 1, Air Jordan II, and Air Jordan III models in an effort to keep the energy around the sidelined MJ alive. There were no massive camp-outs or consumer-driven hoopla around them, and most – if not all – of the Retro releases were attainable on the sales rack. Today, the Air Jordan Retro sings a completely different tune, and Jordan Brand is enjoying the good life as it rakes in billions of dollars a year thanks to a business model that every sneaker brand out there is dying to replicate.
As stated before, twenty years of the Air Jordan Retro is in the books, and although the label is clearly focused on performance and the future, the Retro Legacy will still serve as the unbreakable pillar that strongholds the brand’s success. We’ve seen original colorways return alongside some new ones, and in recent years, the brand has gone to great lengths to re-tell some scintillating stores from MJ’s past (primarily because a good chunk of Retro enthusiasts have no recollection of the man during his playing days). We’ve jotted down twenty of the most significant Air Jordan Retro releases to celebrate 20 years of the Retro, so check out what we chose and let us know which of our choices is your personal favorite.
@sneakernews I still have a ds pair and a beat up pair
@sneakernews smh they always drop some fugazi colorways before dropping the classics. Still waiting on indiglo XIV
@sneakernews they would ruin it with the blue icy soles :(
@sneakernews I which these would rerelease instead of those other snake skins this year.
@sneakernews loved these!!! I copped when they first dropped,i was in grade8,thought they would drop this yr bc all of the upcoming 11lows
@sneakernews kick door on sneakernews HQ
@itsJOVIbaby I can't get jiggy with that shit Jovi
@sneakernews mocha 3's
@sneakernews Baby come back
@sneakernews favorite Jordan's ever
@sneakernews ready to take these out for a 2nd time but lord know i dont want too
@sneakernews Where can I get the Jordan XI?!? No way to find it in Europe.
@sneakernews yes. Where are the Bred 1s? Theres a hierarchy for sneakers and Bred 1s are on top.
@TheMoodyBoy why not
@KizaKum @sneakernews what size are you looking for?
@_marcosantonio5 nos va mal
@nivekgalaxy marzo 8 salen