February 19th, 2014 by John Kim / 96
The Air Jordan Retro is without question the most dominant force in the sneaker game today. But such wasn’t the case when Nike first brought back Michael Jordan’s signature sneakers twenty years ago in 1994; with Jordan retired and on to the sport of baseball, Nike chose to re-issue the earlier Air Jordan 1, Air Jordan II, and Air Jordan III models in an effort to keep the energy around the sidelined MJ alive. There were no massive camp-outs or consumer-driven hoopla around them, and most – if not all – of the Retro releases were attainable on the sales rack. Today, the Air Jordan Retro sings a completely different tune, and Jordan Brand is enjoying the good life as it rakes in billions of dollars a year thanks to a business model that every sneaker brand out there is dying to replicate.
As stated before, twenty years of the Air Jordan Retro is in the books, and although the label is clearly focused on performance and the future, the Retro Legacy will still serve as the unbreakable pillar that strongholds the brand’s success. We’ve seen original colorways return alongside some new ones, and in recent years, the brand has gone to great lengths to re-tell some scintillating stores from MJ’s past (primarily because a good chunk of Retro enthusiasts have no recollection of the man during his playing days). We’ve jotted down twenty of the most significant Air Jordan Retro releases to celebrate 20 years of the Retro, so check out what we chose and let us know which of our choices is your personal favorite.