The OG Sneaker Boutique and the Swoosh: History of UNDFTD x Nike
Any discussion of the world’s best sneaker boutiques must include Undefeated. The LA-based shop began back in 2001, before just about every shop that makes up today’s sneaker landscape. UNDFTD has gone on to become more than just the sneaker boutique originator while expanding their business to Las Vegas and Japan, and with a range of collaborative partners reading like a who’s who of major sneaker manufacturers, Eddie Cruz’ shop is indeed one of the most influential labels of the streetwear generation.
UNDFTD created its first Nike collabs back in 2002 as friends and family exclusives, but since then the availability has spread. The designs that have followed those original promos have given the store global recognition, and they even got in on the retro treatment usually reserved for established veterans with last year’s ‘Bring Back Pack’. UNDFTD has a couple of Lunar Force 1s dropping this weekend, so let’s go back through their collaborative resume with Nike to see how the partnership has grown over the years:
@sneakernews let's talk royal blue eminem 4s and then you'll spark my attention.
@stuntmanDAME they dropping some that color?
@Mastah_Jones hope you got 10k
The forces on page 8.... im still on the look for the purple version!!! the black and purple one of the fav forces ever.
@sneakernews best 4s
@sneakernews oh my god.
@kevvvinsmind lol wishful thinking. I'll be rocking em in my dreams tonight
@CaltaCash @sneakernews big sean
@kuro67shan リプがごっちゃになっててよくわかんないw AJ4出るのっ？
@stuntmanDAME dont let ppl find out abt these i was keeping shut
@stuntmanDAME those hard! Gotta keep the red laces in tho
@TheSFiles_ Friday .. I need them .. And Ewing got like 37535 pairs out
@stuntmanDAME they drop ina few days tho, they wont get on fast enough anyways... I want them Ewings thats droppin tho
@TheSFiles_ I like to spread the love .. Besides no one listens to me on here lol
@HaveKnotts dead ass .. Those white joints trash