Nike Details the History of Air Max Sneakers
The Nike Air technology was one that had been floating around in Nike’s sole kits for years before the Air Max tooling made its debut. The brand knew that they had a cushioning platform superior to their competitors, but they just needed a way to show it off. You know the story from there: Tinker Hatfield visited the Georges Pompidou center in Paris and his revelation started a revolution. Wieden+Kennedy showed off the sneakers in the controversial “Revolution” spot and the blazing bright red sneakers started to show up on the feet of runners around the world.
Nike is celebrating the introduction of the original Nike Air Max 1 this year with “Air Max Day” on March 26th. Furthering the festivities is this history lesson, which walks readers through some of the seminal models included in the line’s long history. The timeline is skewed towards the early history of the line, but late era triumphs like the Nike Air Max 360 and the Nike Flyknit Air Max do show up. Continue reading for a complete look at this history of Air Max sneakers and then let us know which Airs you’ll wear for Air Max day this week.
Source: Nike Sportswear