March 19th, 2014 by John Kim / 13 c
The Nike Roshe Run phenomenon of 2012 will be hard to duplicate. The $70 sneaker broke out on the scene in a rather inconspicuous way, with sparse visual preview and no hard release date on the sneaker summing up the internet hype of the shoe. Despite being kept under tight wraps, the Roshe went on to be one of Nike’s most popular sneakers in its debut year and continues to be a hit today. Stores simply could not keep the shoes from flying off the shelves, and soon enough an entire category based on the sneaker was created by Nike (now run by the man who designed the shoe, Dylan Raasch). In addition to the Roshe, Nike has rolled out some new lifestyle footwear options priced even lower thanks to what appears to be a minimal effort in the “tech” aspect of the shoe. There’s no question that sneaker brands across the globe are looking to replicate that success, and adidas might have something special in their hands – the ZX Flux. Does this re-vamped three stripes-laden classic have what it takes?
adidas has been gaining steady momentum on the sneaker side of things over the years, but 2014 might be the year the brand goes into overdrive. It’s already projected to be a year to remember thanks to the revitalized Stan Smith and its accompanying collection, Kanye West’s involvement and control with footwear, and the endless collaborations with fashion icons. Amidst all of those established campaigns, the ZX Flux stands out as the potential highlight of 2014 when its all said and done. Whether or not the ZX Flux can be considered a direct competitor to the Roshe is indeterminable, but there are plenty of clues that have us thinking that such might be the case – things like price, materials, and so forth. There’s no reason to believe that adidas has its own lightning in a bottle with this revamped classic, and we’ll break down why you should give the Flux more attention. Do you agree? Read below and give us your thoughts.
Better to compare the Roshe to the new Adidas Element, SL Loop, or upcoming Pure Boost. If you think the ZX Flux is Roshe-like, wait til you see the Pure Boost.
I honestly do think we'll see a slight shift in the culture in the coming years, not crying wolf& not disrespecting Nike cause I appreciate everything they do and have done for the culture but I think it will be way less of a monopoly of sorts and afterthought brands for most such as Adidas, New Balance, Asics, Reebok, etc. will start to see growth. I love it.
@ddotj I totally agree. I'm so sick and tired of Nike's and Jordan's!!
@ayochaser why not? because there adidas?
not even that, I just don't see them being as popular maybe because they are adidas, maybe not, but I feel like the roshes were a lot more popular than even nike expected.