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April 7, 2014 BY John Kim / 3
On April 7th, 2014, adidas hosted a Global Brand Conference in the brand’s home country of Germany. The event, apparently open exclusively to adidas employees, featured a live performance by hip-hop star and fashion trendmaker Kanye West. Since his arrival at adidas was first made known earlier this year, its been nothing but headline news, and today’s event could potentially reveal a first look at the footwear and apparel that is currently promised to release in September. We’ll have more for you later, so stay tuned to Sneaker News for continual updates on this important event and let us know what you think adidas and Kanye have in store.
The Impact of Celebrity Partnerships With Sneaker Brands by John Kim 55 Comments