April 17th, 2014 by Brendan Dunne / 167
The Air Jordan XX9 will launch in September in two separate versions and will be chock full of performance technologies like an evolved Flight Plate system, the new Flight Web, and the first ever performance-woven upper. The sneakers are designed by Jordan Brand legend Tinker Hatfield, and have apparently been in the works for two years now. Continue reading to see the official images on the Air Jordan XX9, releasing in September 2014, and stay tuned to Sneaker News for continued updates from the launch of the Jordan 29 throughout the day.
Source: Nike INC
Building on a history of pioneering innovation and craftsmanship, the Jordan Brand today unveiled the highly anticipated Air Jordan XX9 at a media event in New York. The 29th iteration of the successful Air Jordan franchise is the world’s first basketball shoe to be tailored for flight. With the launch of this year’s signature Air Jordan release, the brand continues its commitment to bringing innovation and style to the hardwood with the best on-court footwear and apparel for the world’s greatest athletes.
Each year, the Air Jordan launch serves as a platform for the Jordan Brand to push consumer expectations for the style and performance of on-court basketball shoes. Since 1985, the launch of the brand’s most premium performance product has debuted innovations such as Visible Air in the AJ III, carbon-fiber materials in the AJ XI, and most recently, Flight Plate technology in the Air Jordan XX8.
The Air Jordan XX9 is no different – featuring two revolutionary technologies: an evolved Flight Plate coupled with the first-ever performance-woven upper. This design creates a shoe that feels and plays as if it were tailored specifically to each athlete’s foot.
In a break from revealing the shoe in February in recent years, Jordan Brand introduces the Air Jordan XX9 this April to more closely align with the beginning of basketball season, says the brand’s President, Larry Miller,
“Our mission is laser-focused: We want to provide the absolute best performance products to our athletes, from elite high school athletes to professional players competing for championships,” said Miller. “By shifting to a fall launch, we ensure players around the world will have the very best in performance and style available as they prepare for the season.”
The Air Jordan XX9 features the world’s first performance-woven upper. Finding inspiration in Italy, the home of some of the world’s greatest craftsmen, the Jordan design team created an upper that provides structure, support, interior comfort and exterior abrasion resistance. Using state-of-the-art weaving machines, the team learned they could provide all four major elements of the shoe in a single layer of material.
“In the past, we’ve drawn inspiration from myriad places—everything from fighter jets to motorcycles—and have ended up with some pretty fun designs along the way,” said Tinker Hatfield, Vice President of Creative Concepts. “This year, our inspiration and challenge to ourselves was to create the best performance basketball shoe ever—and I think the XX9 and the performance-woven upper pay that off.”
The performance-woven upper delivers superior abrasion resistance, along with an entirely new look on the outside of the shoe. The structure and fit of the shoe are engineered through Flight Web tunnels, and strategic panels of stiffer and softer flex to enhance natural motion. The absence of numerous layers and adhesion technologies creates an incredibly comfortable, sock-like interior lining with superior breathability. Using webbed straps that wrap the foot and integrate with the laces, the Flight Web fit system offers superior mid-foot lockdown that moves with the athlete. Woven channels in the upper enhance the Flight Web fit system, while a double-lasted heel helps dampen the impact on hard landings. Articulated padding in the collar adds to the premium, signature feel of the shoe and helps prevent the heel from slipping.
The Air Jordan XX9 also features the newest iteration of Flight Plate. Harnessing the energy of every step for explosive liftoff and optimal energy return, the evolved Flight Plate maximizes the responsiveness of the Nike Zoom Air units in the forefoot and heel through the use of a Pebax® moderator plate. The plate provides managed compression and deflection of the Nike Zoom Air cushioning units, creating a larger sweet spot for optimal performance. In this year’s shoe, the forefoot and heel are linked by a tendril – a small bridge of outsole – providing a smoother heel-to-toe transition.
Built with premium materials and an innovative construction process, the Air Jordan XX9 acts as a North Star for the rest of the brand, introducing and perfecting technology that will set the precedent for Jordan Brand’s signature performance shoes. Paying homage to the brand’s rich history of premium products, the Air Jordan XX9 features Italian craftsmanship, and a product that early wear testers, such as Russell Westbrook, say raises the bar for comfort and fit right out of the box.
“We keep hearing from our athletes: Whether you’re a big guy or a point guard, you’re going to get that individual fit that really feels tailored for your game,” said Dave Schechter, Vice President and Category Footwear Leader of Jordan Brand. “We always try to ensure that when our athletes play in our shoes, they not only perform at their best, but they eliminate distractions. We think the Air Jordan XX9 offers a fantastic, custom fit that’s lightweight and breathable, but also locks you in and gives you the right amount of containment.”
READY FOR THE COURT
Committed to helping athletes take flight, performance is a core value for the Jordan Brand. While most signature shoes are constructed around a signature athlete’s foot, the Air Jordan will provide a tailored feel for every consumer. Be sure to keep an eye on Jordan Brand athletes during the post-season to see the shoe in action as competition reaches its peak.
The Air Jordan XX9 launches this September in two colorways— Black/White-Gym Red and Black/Team Orange-Dark Grey. Stay tuned to Nike Inc., and @Jumpman23 for more details.
im obviously not gonna wear these for no hypebeast casual shit,ima just ball in these who cares bout looks ass long as them shits dont hurt your feet in like the next 30mins u ball in them ,i will be able to live them.
I'm sick of seeing all this shit fabric shoes...I want to see more black leather like they had back in the day. Those last forever
The third pic on the third page makes this shoe look so hard and futuristic. Can't go wrong with the proplate zoom. XX1 and XX2 used the same back to back tech and those were great shoes. The comfort fell off on the XX3.
@jayrye I totally agree a continuation of the XX8 again with pieces from the cement 3 elephant print with a close shape of the 14's including the 23 on the heel just in a different font.
I like the technological innovation, but the shoe resembles the XX8. I would have really liked to have seen something that looks new and heading in a direction we have seen before from an aesthetic standpoint. Still, probably a great hooping or training shoe.
expected to be dissapointed... quite the contrary... these are fire... coppin the black and orange pair for sure
Big Jumpman: reminds me of the Big Polo fad from yrs back. Actually, they should do a blue/grey colorway like the flint 13's.
I like the woven type material but am disappointed in the design aspect of these XX9's. The Air Jordan shoe from the 1's through 23's all had a unique design to each and everyone from inspirations from a P51 fighter plane(V's), Jordan's favorite ferrari (XIV's), jazz music (17's), a stealth fighter (XV's) and so on. After delaying the XX9's by a year I am disappointed.
After a long day, they grew on me, I like em. Initial reaction was confusing, then I found it the patterns are woven in a way that makes flexible movements look natural. If I have the money will cop.
I don't like that they made two different models.... I don't know it just does something negative to my emotions.... Pick one and go with it jb
Come on guys. When you see this in person, I'll forgive you. The woven uppers in this shoes are sick!
Maannnn... The Jordan XX1 went so hard! A lot of folks slept on that joint. A lot of the folks that call themselves sneakerheads (I hate when people proclaim their selves sneakerheads; so lame) don't fool with any Jordans that Jordan didn't actually play in. That is straight nonsense! Anyhow, these XX9 joints go fed
@jayrye In one way they are still using the Flight Plate that's why they still have some sort of continuity with the XX8
@dsuaveallday If you don't like it, fuck off! This isn't made for hypebeast like you to wear casually
Oh my bad. Didn't know I was talkin to Tinker's daughter. Didn't mean to upset you. And everything with a jumpman logo ain't poppin. Get off JB dick
How about I don't give a flying fuck on what your shitty opinion is before I rip you fucking limbs off and beat you with them!
Everyone is not a hypebeast tho I hate that word I hoop in damn near anything from retros to training shoes but I wouldn't hoop in these I wouldn't buy these especially not for 225 call me old fashioned I do like shoes that are made of leather or not one peice only technological advantage I see this shoe having is its cheap to make
@inTheNameofQuen That's not my point. What I'm pointing out is that whenever a new signature sneaker comes out like this one, these hypebeasts assume that the shoe is ugly. They were only given a glimpse on what they look like and what the shoe's function is. If they don't like it, fine more for people like me who actually likes to play in these sneakers instead of wearing for looks
Air Jordan XX9 – Retro – Light Green Spark – Black by John Kim 0 Comments