April 17, 2014 BY Aaron Kr. / 13
Extra Butter has long been known for their affinity for cinema and have never been shy about embracing the theme, whether it’s the decorative visual motifs of their two storefront locations or the various in-house design projects they’ve produced over the years. Now, parallel to their reverence for the art of film making, the EB crew is out to flex their own creative prowess and direct some cinematic visions of their own.
After paying homage to Men in Tights with Reebok and taking on an ambitious five-shoe ASICS capsule inspired by Kill Bill, Extra Butter has shifted gears and woven together an epic narrative of their own. Dubbed the “Space Race” pack, their upcoming trio of Saucony runners will begin hitting the launch pad next week starting with the “ACES” Grid 9000.
The “Space Snack” Shadow Master will follow shortly after with a mystery third shoe lined up for the grand finale. Extra Butter gave a small taste of the Round 1 offering last week by way of a cool teaser video, and now they’ve given SN SELECT an exclusive first look at the first two-thirds of their outerspace-inspired Saucony collection.
We caught up with Extra Butter’s own Jason Faustino to get the inside story on the shop’s “Space Race” project and more, so continue on for the full interview and get your first good view of the Grid 9000 and Shadow Master. The “ACES” Grid 9000 will hit the Orchard St. store on Thursday, 4/24, the Merrick Road location on Saturday, 4/26, and the Extra Butter online shop on Monday, 4/28. Stay tuned to EB for release specifics on the second and third installments coming soon.