May 7th, 2014 by Brendan Dunne / 12
When the adidas Boost technology debuted last year it was touted as a breakthrough on the performance side of things. The lightweight foam treatment that ran along the bottom of the new shoes in question promised a maximum return on energy, and in turn the possibility of a faster run for whoever was lucky enough to be springing around in them. And when the marathon times and testimonials came in, the Boost’s status as a true performer was cemented. But just because Boost started out in that category doesn’t mean it should stay there forever.
The adidas Pure Boost makes that sort of a statement with its lifestyle design. The model brought in members of the design teams for the brand’s Y-3 and Originals division, who worked in unison with their sports performance wing to create the sneaker in question. Global Creative Dicector for adidas Sports Performance James Carnes summed it up by explaining “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.” Continue reading for an in depth look at the new adidas Pure Boost and remember that the sneakers will release on May 14th, 2014.
adidas Pure Boost
Release Date: 05/14/14
The upper looks nice, it isn't very attractive to straight up see foam like that on the midsole though. Reminds me of how some packaging foam looks, all crumbled up out of a box.
Funny how you should say that because primeknit was designed earlier than flyknit and nike claimed they made flyknit first and brought it to court in which the judge finalky ruled it out but the damage was done, everybody now thinks primeknit is a copy of the flyknit. And then theres the zx flux photo print pack, did nike got confused that the zx flux design belongs to them and then released Roshe 'blue sky' and 'sunrise'? It says so much about the Nike design team too, they're like Apple who doesnt actually invent things but patent it first so that their idea can be claimed as the original. Ever heard of Ransom brand shoes? Esp the Field Lite line? Have you ever compare it to Jordan Future line? I guess not.