Brendan Dunne 
When the adidas Boost technology debuted last year it was touted as a breakthrough on the performance side of things. The lightweight foam treatment that ran along the bottom of the new shoes in question promised a maximum return on energy, and in turn the possibility of a faster run for whoever was lucky enough to be springing around in them. And when the marathon times and testimonials came in, the Boost’s status as a true performer was cemented. But just because Boost started out in that category doesn’t mean it should stay there forever.
The adidas Pure Boost makes that sort of a statement with its lifestyle design. The model brought in members of the design teams for the brand’s Y-3 and Originals division, who worked in unison with their sports performance wing to create the sneaker in question. Global Creative Dicector for adidas Sports Performance James Carnes summed it up by explaining “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.” Continue reading for an in depth look at the new adidas Pure Boost and remember that the sneakers will release on May 14th, 2014.
adidas Pure Boost
Release Date: 05/14/14
Price: $120
