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Original DNA In Its Simplest Form: Discussing ZX Flux with Sam Handy of adidas Originals

May 8th, 2014 by / 18

It all started with a video preview. The adidas ZX 8000, a 25 year old runner from the adidas archive that got the ball rolling on the now beloved ZX line, was seen shedding its layers and transforming into something more modern: the adidas ZX Flux. From there, Berlin residents got the jump on the world with an extensive preview event, and people began to catch on to just how big of a shoe the adidas ZX Flux was set to be. It was that Berlin preview that manifested the power of the printed pairs – the shelves there were packed with a version of the sneaker that sported smooth uppers dipped in colorful, lush images and patterns that topped anything previously seen in terms of printed sneakers. There were full cityscapes, crashing waves, kaleidoscopic patterns and more printed onto this new age adi-runner. But how did adidas Originals do it? How did they manage such a massive hit in the ZX Flux?

Leading up the project was adidas Originals Design Director Sam Handy, a man who became acquainted with the legendary ZX line during his childhood in Britain. It’s no secret that the ZX line, and indeed adidas runners at large, have a bit of a bigger cultural back story outside of the US, but the result of Handy and co’s work has already helped Yankees get more familiar with the lineage. We can only hope that the fervent searches that have been made here in the States for certain ZX Flux pairs will eventually lead heads to delve even deeper into the brand’s deep catalog of classic runners. In this exclusive interview, Sneaker News sat down with Sam Handy to discuss the road that led up to the ZX Flux, as well as what’s in the works for the future of the immediately successful shoe. Continue reading to get his insights, as well as some exclusive imagery, and stay tuned for further developments on the adidas ZX Flux.

Interview by: Brendan Dunne
Produced by: John Kim
Imagery by: adidas Originals, Sneaky Berlin, Street Rules

CLICK ‘NEXT PAGE’ TO BEGIN INTERVIEW

Filed under: Adidas Featured Featured Stories

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18 comments
sshh2
sshh2

With the exceptions of maybe 1 or 2 prints. The Adidas ZX flux prints seem very random and are not that good. The solid colorways look the best. Hope the next prints make more sense or are executed a lot better for the shoe.

StreetRules_com
StreetRules_com

Dear SneakerNews, is that so hard to mention us as the owners of the pics you post on Instagram (the ZX Floral with flowers on the ground)???

We work hard to take this kind of pics, so u should at least respect our work and credit us when you use OUR pic whenever and wherever you post them.

Thank you.

Erik Gunz
Erik Gunz

Adidas and zx flux goin HAM.

grassjelly
grassjelly

@i_DONT_AgrEe these came out nearly two months ago



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