Nikestore Introduces “Countdown To Launch” Release Strategy

May 23, 2014 BY / 36

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Is this another step toward wiping out automated bots? For this morning’s release of the Nike Kobe 9 EM “Philippines”, Nikestore implemented a “Countdown to Launch” procedure, which is as straightforward as it sounds – a live, countdown ticker until the shoes officially become available. Nike now offers up the link for purchase earlier than the designated release date/time, and no page refresh would be required, meaning this adds in yet another human element to sneaker buying – waiting. Does this accomplish anything for the battle against the bots, or more specifically, against those who have gained access to purchase links prior to the launch times? Other big retailers have been using a countdown procedure for some time now, but this would be Nike’s first experience with the style of release, and there were certainly some first-time issues as buyers (or hopefuls) noted some difficulty selecting sizes using specific web browsers. Let us know in the comments if you like this new change, and stay tuned to Sneaker News for updates.

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36 comments
Phillipe Marcel Pinto
Phillipe Marcel Pinto

Makes it way easier for bots. Just script in countdown :00 add to cart. Just like the footlocker eastbay bots

JMBasquiat
JMBasquiat

I gave up trying to cop Jordans online. I'd rather wait in line, get a ticket or press my luck thru a raffle. 

yoingco
yoingco

Useless in my opinion because people will still refresh the page because the timer has the tendency to be out of sync since its run locally on the user's browser. Try letting it run for more than 10 minutes and then refresh your page.. you'll notice that the timer is more than 3 seconds delayed which will result in you missing out once it reaches to 0 since other people have started adding to their carts and you're still in the process of selecting your size.

cretinn
cretinn

fuck online release altogether, bring it to the outlet malls only! hahaha 

BRW384
BRW384

When is enough, enough? Just make more of the damn shoe so everyone that wants it can get it. I'm not jumping through hoops

"C.E.O."
"C.E.O."

Just release millions of sneakers Nike SMFH. Be like Rockstar Games makin' billions or trillions of dollars!!

DugLast
DugLast

I was happy to see the countdown screen until the clock hit zero and a screen popped up on my phone directing me to share info of the release on Twitter and Facebook. After that, I knew I missed my chance.

Da_Real_Big_Infinite
Da_Real_Big_Infinite

East bay & Footlocker has been doin a countdown clock fa yrs now. They need to do a puzzle or sequence b4 ur able to add to ur cart. Plus they need a better server

powdbyrice
powdbyrice

if they don't already, they need to randomize the order that people are on the site at launch time are allowed access. meaning luck of the draw to see who buys first. bots are worthless then.

DickWhitman
DickWhitman

there were big time fails adding to cart on mobile as well.

DickWhitman
DickWhitman

There were big time fails adding to cart using mobile as well. 

TheNadrojj
TheNadrojj

Why not make you solve the puzzle before they get put in the cart, bots rendered useless, how have they not thought of this?

CaseyGUNS
CaseyGUNS

where's the part of this article saying.. "BUT IT DIDN'T WORK" ?? Only those on the mobile site were able to add to cart, Desktop version on all browsers FAILED MISERABLY.

Btys_
Btys_

Thank you !!!!!!!!!!!

TravMoody
TravMoody

You can kiss your sweet ass Carmine 6s goodbye tomorrow!

running_sneakers23
running_sneakers23

Luckily the car mines are twitter link only. Twitter is the only way I ever get through

NYCIDDY
NYCIDDY

@running_sneakers23 The kobe 9s where TLO also untill last minute.... i think this will be the same as for the carmines... at least you know now... use your cell and your desktop.... time will tell tomorrow though....

cando80
cando80

i used my cell and i kept hitting the add to cart button and nothing would happen, no error message, no waiting screen nothing, i tried a few times and same thing, nothing

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