515348

Nikestore Introduces “Countdown To Launch” Release Strategy

Nikestore Introduces “Countdown To Launch” Release Strategy

Nikestore Countdown Clock

Is this another step toward wiping out automated bots? For this morning’s release of the Nike Kobe 9 EM “Philippines”, Nikestore implemented a “Countdown to Launch” procedure, which is as straightforward as it sounds – a live, countdown ticker until the shoes officially become available. Nike now offers up the link for purchase earlier than the designated release date/time, and no page refresh would be required, meaning this adds in yet another human element to sneaker buying – waiting. Does this accomplish anything for the battle against the bots, or more specifically, against those who have gained access to purchase links prior to the launch times? Other big retailers have been using a countdown procedure for some time now, but this would be Nike’s first experience with the style of release, and there were certainly some first-time issues as buyers (or hopefuls) noted some difficulty selecting sizes using specific web browsers. Let us know in the comments if you like this new change, and stay tuned to Sneaker News for updates.

Latest News

Division Street x Nike Air Max 1 Lux “Oregon Ducks” Is Limited To 225 Pairs

If you thought the “Oregon Ducks” Nike Air Max 1 that released on March 26th was limited, get a load of this pair. Nike and...

by Andrew Rizzo 13 mins
0

The Nike SB Ishod 2 Blows Up In "Bubblegum" Pink

Spring is here and skateparks are about to become packed with folks looking to put new hardware to the test. In lockstep with the footwear...

by Andrew Rizzo 43 mins
35

The New Balance 1000 “Silver Metallic” Is Officially Debuting In April

Though information has been meted out on a limited basis, one of this year’s biggest open secrets is the importance of the New Balance 1000....

by Matt Varga 1 hour
204