Nike Supports LBGT Community With 2014 #BETRUE Collection
Nike has another rainbow flavored Be True collection coming for 2014, which is inspired by the LGBT community and will raise funds for the LGBT Sports Coalition. On the sneaker side of things the group includes the Nike Free OG, the Nike Free 5.0, and a Nike SB Stefan Janoski that each toss some rainbow coloring onto a black base. The launch will also be wrapped up in several community building events, where #BETRUE run clubs will meet up at four cities across the US to show their support through sport. Read the full details on the group with us after the break and watch for the 2014 Be True group to launch this week.
Nike is proud to announce the 2014 #BETRUE Collection of uniquely designed footwear and apparel that is inspired by the LGBT community, and celebrates the passion and pursuit of sport by all athletes. This year’s collection includes the Nike Free 5.0 and Nike Free OG, as well as the Nike SB Zoom Janoski. The signature #BETRUE T-shirt anchors the apparel pieces, with the addition of a #BETRUE tank and #BETRUE City Pack T-shirts that highlight the energy of #BETRUE in four cities across the United States.
The #BETRUE collection features rainbow colors as a reflection of the diversity within sports and Nike’s support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words “Be True” embedded in the print.
“We are a company committed to diversity, inclusion and unleashing human potential,” said Tim Hershey, Nike Vice President of Global Merchandising and Executive Chair of Nike’s LGBT & Friends Employee Network. “Nike believes if you have a body you are an athlete and we’re delighted that #BETRUE is becoming a call-to-action for all athletes to be their most authentic selves.”
Nike Free Run 5.0 and OG #BETRUE
In honor of the 10th anniversary of Nike Free, the 2014 #BETRUE collection includes both the Nike Free Run 5.0 and the Nike Free OG to celebrate the full spectrum of an athlete’s pursuit of sport—from performance to lifestyle. The Nike Free 5.0 features a reflective #BETRUE tribal print, which includes the words “Be True” among the bold patterns and shapes that compose the unique print. Nike Flywire on the 5.0 also reflects the color line in the gradient of the rainbow, and the sockliner and shoelaces also highlight #BETRUE. Both models create a rainbow between the left and right shoes when looking at the pair from multiple perspectives–front, back and above.
Nike SB Zoom Janoski
Professional skateboarder Stefan Janoski is one of several Nike elite athletes showing their support for #BeTrue in June. Janoski has lent his Be True signature to his signature shoe, the Nike SB Zoom Janoski. His hand-drawn Be True signatures on white canvas paper were turned into a rainbow print pattern for the upper, with no two pairs of the Nike SB Zoom Janoski #BETRUE exactly alike.
Nike #BETRUE City Pack and #BETRUE Run Clubs
City Pack T-shirts will be available exclusively at four Nike store locations to celebrate #BETRUE in those cities:
Los Angeles (LAX)
San Francisco (SF)
Portland, Oregon (PDX)
New York City (NYC).
Select Nike store locations will host #BETRUE run clubs in June:
June 4: Nike Santa Monica
June 5: The Grove and NTLA
June 14: Nike Portland
June 21: Nike Chicago
June 25: Nike SF
June 29: Nike NYC
Nike will donate up to $500,000 of net proceeds from the sales of the #BETRUE collection to the LGBT Sports Coalition to support the goal of ending discrimination in sport. Nike helped to found the coalition in 2011 and has supported its mission through the #BETRUE collection since 2012. Nike will host the coalition’s third-annual summit in Portland, Ore., on June 13-14.
The #BETRUE Collection will be available beginning June 3 at select factory stores and on June 5 at nike.com, select Nike Stores and additional Nike Factory locations.
Nike San Francisco
Nike Union Street
Nike Running The Grove
Nike Santa Monica
Nike Mall of America
Nike Running Flatiron
Nike Factory locations:
Citadel (Los Angeles) – June 3
MLK (Portland, Ore.) – June 3
National Harbor (Washington, DC) – June 3
Somerville (Boston) – June 3
Aurora (Chicago) — June 15
I guarantee if Nike and JB dropped a BHM/ALLSTAR type pack It would sell out at the same speeds regardless of the haters and naysayers. Anyway, glad to see Nike is keeping this up and hopefully it becomes a tradition similar to Doernbecher. As much as some people wont want to stand behind it, this is still much needed.
It would "sellout" because it would have a different representation or meaning for it.
The rainbow has sadly been disgraced by LBGT. Little girls can't even draw rainbows on their notebooks and folders anymore because of the symbol the rain has become
And are you trying to say black history month is in the say category because it's NOT. People of color can not choose who their parents are they didn't have a choice to the of their skin color.
Homosexuals live and act off of filthy desires and temptations, it's their choice to engage in homo activities. DON'T COMPARE RACE TO SEXUALITY
@JasonNYC I remember when people said the same thing about black people being in sports.
@JasonNYC THE RELIGIOUS COMMUNITY SHOULD NOT BE PRAISED, CONDONED, OR TAUGHT.
Your religious affiliation and beliefs should stay out of the sports world. What imaginary friends you have should stay imaginary.
STOP POISONING AND BRAINWASHING THE INTELLIGENT YOUTH MINDS WITH THIS FILTH.
SneakerNews blocked me I'm Jason.
You can not compare the two
You can not choose who you're parents are or you're skin color
It's your choice to homosexual. It's your choice to live off the wrong desires and temptations.
I'm not religious and I agree with that Religion shouldn't be taught thats why its banned from Pubic School school its a personal choice
The homosexuality lifestyle is WRONG.
Nature never intended for the human body to support the homosexual lifestyle.
HOMO women need unnatural tools to inmate what a man does
HOMO men are using their bottoms for sexual pleasure when it should not be done
NO man or woman are suppose to use their bottom for sexual pleasure. Your bottom was never made for sêx. Its a feces/waster holder and extra cushion for when you sit.
The anus lacks the natural lubrication the vagina has. Penetration tears the tissue inside the anus, allowing bacteria and viruses to enter the bloodstream. This can result in the spread of sexually transmitted infections including HIV. Studies have suggested that anal exposure to HIV poses 30 times more risk for the receptive partner than vaginal exposure. Exposure to the human papillomavirus (HPV) may also lead to the development of anal warts and anal cancer.
Homosexuality is an imbalance to nature and like I stated above IT SHOULD NOT BE TAUGHT CONDONED OR TAUGHT.
@ogsoul80 Yes, there is. Plain and simple. Discrimination. And these comments absolutely prove that this "culture", for lack of a better word, is VERY discriminatory towards the LGBT community. You proved their point. Congrats.
It's pretty easy to be "true to your race"... You exist. That's it.
P.S. If once a year is out of hand, then BHM should be abolished. See how ridiculous that sounds?
@DONT BLOCK ME Sorry, take your hate speech elsewhere.
You don't choose your sexual preference, it's nature. Your ancient book written by even more ancient men is wrong and only promotes violence, torture and rape.
@JasonNYC1 You're aware heterosexual people have been using the same tools and methods you speak of as long, if not longer, than homosexuals, right? Sex toys aren't new and weren't introduced when homosexuals "appeared"... ANAL isn't new and has been in practice for a loooong time as well.
@JasonNYC1 Holy hell, industrial-grade derp.
@Thomas_W @ogsoul80 I understand your thought process on this issue. I am not saying I am disagreeing with your points. It's just not the same as race discrimination, though it's a form of discrimination.
I am simply stating that the discrimination in the LBGT community isn't on the same level of hundreds of years of discrimination from a perspective of attempting to destroy (abolish) another race, segregation and or slavery.
If anything Nike should have a "BH" collection, along with a ton of others all year around, and they should create a foundation for all of the humans (athletes) who need assistance, and are facing some sort of discrimination.
In the end, your "sexual activity" has nothing to do with sports performance.
I'm not religious. I don't live by that book at all. NATURE NEVER INTENDED for the human body to engage in homosexuality.
You said rape. Peodphiles rape children. In their sick minds they lust for children. IT IS UP TO THEM TO ACT ON THAT WRONG LUST AND DESIRE.
HOMOSEXUALS are they same in living off of the wrong desires and lust.
Both are sick in the head. Its in imbalance
IF U want to live in that filthy lifestyle do it but don't try to say it right or natural its not.
Keep it to yourself and don't teach children This Wrong lifestyle as ok or right because its not.
ARE YOU AWARE I SAID NO MALE OR FEMALE SHOULD ENGAGE IN PUTTING THINGS UP THEIR BOTTOMS .
It is still unnatural for either HETEROSEXUALS AND HOMOSEXUALS
@DONT BLOCK ME Yeah, I think we all know who is sick in the head here... The dude getting blocked for hate speech.
YOU are the one currently living the "wrong" lifestyle. Just steeped in ill-placed hatred, bigotry and confusion. Surrounded by a world of people that have no problem with what other people do with their lives.
It must be terrible, being such a tiny, helpless little man.