Sneaker News NINE@NINE: Hip-Hop Sneakers
In 2014, rappers are given sneakers with increasing frequency. And we don’t mean “given” in the sense of blessed with promotional pairs ahead of the release date, but rather they’ve had more and more opportunities to channel their personae into limited footwear collections thanks to the support of sneaker companies. This process didn’t happen overnight though, it took a couple of decades of endorsements before the floodgates really opened as far as special SMUs went. You of course have to give credit to Run DMC back in the ’80s for championing their adidas, and to a lesser extent LL Cool J for linking up with Troop (Although fellow Queens rapper MC Shan didn’t approve).
The hip hop mogul-model that emerged in the late 1990s deepened these sort of partnerships and eventually had rappers launching their own lines with sneaker companies. Those sort of full fledged collections are of course in the minority – more often than not you see an MC linking up with a Nike or an adidas for the sake of one or two shoes. Gathered here are some of the more significant entries into that category of rapper-associated sneakers from the past decade or so. Continue reading for this latest edition of our ongoing Sneaker News NINE@NINE series and then let us know in the comments if you’ve got any particularly fond memories associated with the shoes listed.