June 24, 2014 BY Patrick Johnson / 3
Nike basketball was in a strange place in the mid-2000s. Today the brand dominates the hoops scene thanks to inking contracts with a trio of the most marketable players on the planet in LeBron, Kobe, and Kevin Durant, but there was a time in the not-so-distant past when Vince Carter resided on the top of the Nike mountain. That could’ve been due to a number of variables – his high flying marketability after the 2000 Dunk Contest and a post-Jordan basketball landscape that was desperately looking for its next star to emerge. The list of potential signature stars was seemingly endless, but one thing was for certain – the sneaker was going to include Nike Shox technology.
The unique, almost alien tech advancement has been missing in action for the most part in regards to courtside models today, but for almost a decade Nike championed the feature until blowing it off for a preferred Air Max or Zoom base. Be sure to stick with us after the click to get the latest NINE@NINE rundown of 9 Nike Shox basketball models that helped expand the reach of the famed Swoosh technology and be sure to check out the latest addition to the Shox family, the Shox TLX Mid SP.