August 4, 2014 BY Aaron Kr. / 1
Back in the early ’90s when stylists and personal shoppers didn’t necessarily dress your favorite rappers, certain fashion statements managed to organically permeate pop culture on their own merits and without any kind of underlying corporate agenda. It’s safe to say that on the morning of Wu-Tang’s “Can It Be All So Simple” video shoot, Raekwon probably could have never imagined that the jacket he put on that day would take on a life of its own as a milestone moment for an already legendary brand and an iconic slice of hip-hop style to be revered for years to come.
Polo apparel had been present in hip-hop culture long before Raekwon stunted in the Snow Beach pullover, but it’s hard to name another singular item from the brand’s rich history that has made such a distinct and lasting impact. While the OG Lo connoisseurs have been hunting for this stuff for years, the Snow Beach jacket has transcended the Polo-centric subculture to become a holy grail for a much wider spectrum of appreciators.
While the original jacket itself has become an unattainable enigma for most, its color scheme and design cues have found their way onto a variety of homage products over the years. We’ve seen jackets, hats, shirts, and more that conjure the Snow Beach spirit, and now, thanks to Packer Shoes, we finally get a shoe that bridges the gap between classic Polo gear and sneaker culture in an authentic way.
Packer Shoes is well known for making cultural and historical references through their footwear collaborations and their upcoming Saucony Grid 9000 certainly sticks to that script, although this time venturing into a niche area near and dear to the store’s crew and a large contingent of their loyal customers. Fellow Polo fanatic Just Blaze has already given his co-sign and there are more surprises still to come before the Friday, August 8th release. Continue on as Mike Packer gives us the full scoop on the eagerly anticipated shoe, and stay tuned to our Instagram to win yourself a free pair.