August 20, 2014 BY Brendan Dunne / 54
The ongoing battle for the Kevin Durant sneaker contract between Nike and Under Armour wages on. The latest bit of info on a possible move for Durant to UA is the most concrete yet: his representation at Roc Nation Sports has informed Nike that there is a current deal on the table worth between $265 million and $285 million over the next ten years. Apparently Nike’s last offer for Durant involved a base and minimum royalty guarantee that would give him at least $20 million per year. As per Durant’s current contract, Nike has the chance to match the Under Armour contract; if they do, he cannot legally sign with Under Armour, and if they don’t then he is free to sign with any brand. Read the full piece at ESPN and tell us in the comments what your predictions are regarding Durant’s sneaker future.
“The deal includes Under Armour stock and other incentives, such a community center built in his mother’s name, whose exact worth will not be known for some time.”
“Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail this past season, will now have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if they don’t match, but can’t legally choose Under Armour if they do.”
“If his relationship with Nike ends, it will be interesting to see how it liquidates Durant’s latest shoe, the KD7. Colorways are planned and have been sold through to retailers through the end of the year, and sources say Nike has the contractual right to liquidate its current line.”
Filed under: Kevin Durant
Tags: Under Armour
I sure hope Nike doesnt match and that KD is smart enough to leave Nike. his line at Nike has been going nowhere. UA is where the future is at
@sneakernews TAKE ITTT
if UA ever gonna get there, they have to shell out, est 2014 annual sales/revenue at NIKE is 27 BILLIONS.
UA are at 2.3 BILLIONS 2013
@sneakernews He finna b the only nigga rockin them shits!!!! Lolllllll
@sneakernews they'll never get my money under Armour
@sneakernews don't do it lamont
@sneakernews he should take it, BUT only if they let him change the style up so they can look more approachable to sell to the customers
@sneakernews ...and part ownership...
@sneakernews He need a wife? Lol!
@sneakernews He need wife? Lol!
@sneakernews ohhh myy laawwwddd
That's all he gone get is that 270 cus ain't nobody buying them shits dog!!!!(mike p voice)
He'll make more money with Nike especially when Nike starts to retro them
wheewwww, give me the money! cost of living going up... i want me, my family, and my kids family GOOD out here!
Don't really care much for "sneaker legacies" and think they are vastly overrated. I hope Durant makes the best decision for him without factoring in a "sneaker legacy."
His going to UA is kinda iffy. The money is great, but would UA be able to make a shoe people would want to wear? A lot of people buy signature shoes for casual reasons. People who buy them for ball don't make up as much of the market.I'm sure his shoe would still sell under UA, with good marketing and the fact most people know and like him. It just wouldn't sell as much as under Nike.
Nike will match the deal, they have too much invested in Durant already. Besides, it wouldn't be a good look for Nike to let one of its signature athletes walk away...
Financially this makes sence but in the long run I think this is going to hurt his sneaker legacy I don't think ua is going to come up with better kicks than nike I mean Stephan curry is one of my favorite players right now and he's playing on my favorite team and because he's with ua I'm not checking for his kicks maybe in the near future that could change but I just don't see that happening
Yea I agree....Nike ain't gonna match that!! Not with Kyrie Irvin and Paul George waiting in the background...
This is exactly the point I was trying to make in my earlier comment jordan has already laid the foundation for a successful sneaker brand and once again this is just my opinion but if I was KD I would stay with nike because the payoff will be much bigger in the long run but at the end of the day it doesn't really matter to me if KD stays with nike or goes with under armour but what I do know is if KD does go to under armour I won't be copping those shoes I will be waiting for the retros nike will drop in the future
@JFresh_136 You are so right. Key point you mentioned here is most people buy signature shoes for casual reasons. I just don't see UA making a shoe that would look well casually; to me they were always about performance only. Not saying no one buys signature shoes for ball, but if a person were to buy a shoe for ball, they would probably go cheaper and buy something that's not almost $200 so it wouldn't hurt if it gets wrecked on the court.
@JFresh_136 who cares tho... if you had the decision, are you really worried bout what people buying shoes for casual looks or for their real purpose, balling in, if nike dont match the offer, for me, i would have to be out... MONEY TALKS
Yeah they might be nice but I personally haven't really liked anything I've seen from under armour but I guess we will see what they do with stephs signature
@sneaker freak Sneaker legacies are irrelevant when weighed against the financial stability of your children's children. I know KD isn't married or anything but a deal like this would set him up forever (if he isn't already). Even if his shoes hit a place like Ross he would still be coming out on top because of his character and likability.
@Jy_TheGod 300 mill?! plus equity in the company??? he can become a billionaire quicker than mj did. only if they change the style of shoe
I here what you are saying and it's a valid point but he could also create a strong legacy with Nike and somewhere down the line branch off into his own brand like jordan did either way I'm sure this guy is financially set so I think his family will be just fine
@zagitpharaoh true but still I want him at nike lol him and Kobe have the best shoes out right now
@sneaker freak nah... one thing about money, never enough... idc how rich you get... you always want more
Honestly it's just a difference in opinions but it's like I said in my previous coment with nike he will have a stronger following and build a much stronger brand so at some point he will be able to do his own thing like mj did with the jordan brand so in the long run he stands to make more money with nike especially with future retros and if he does decide to go to under armour I don't think those shoes will sell that well on the market and will soon be forgotten and long after KD retires from the game nike will be making even more money off of his retros