Inside the Air Jordan Retro Remaster Program

August 29, 2014 BY / 134

Jordan Brand’s Retro Remaster initiative is not just about using premium materials. It’s about refining the art of traditional shoe-making in a day and age when innovative (and more cost effective) materials and construction methods have become the norm in the footwear business. Knowing that their consumers are passionate and well educated about the sneakers they love, Jordan has answered the call for a higher grade of materials on their Retro releases, but their efforts reach far beyond just using better leathers.

Starting with the Spring 2015 season that will begin in January, all Air Jordan Retros will be crafted using a completely revamped construction process with an elaborate and intimate approach to the way these shoes are manufactured. Aside from just creating a more premium product, the idea is to refine the Retros to be as close as possible to the OGs in every way, from the way they look and feel, to the way they perform and respond to wear. Using original pairs to get each detail true to form, JB is setting out to recreate Tinker and Michael’s original vision for what these shoes should be.


Like the man on the Jumpman logo, his brand is always looking to get better. Being on top is no excuse for complacency and JB is committed to pushing themselves to continue to raise the bar. Last night, Jordan Brand invited a small group of media members to come see the results for ourselves as they unveiled the first batch of Remastered models, walked us through the process and goals of the new approach to Retro manufacturing, and unleashed the bombshell that the recently released “Sport Blue” Air Jordan III was the last colorway of the III that we’ll see for awhile as the brand plans to shelve the model the foreseeable future.

Jordan Brand’s VP Category Footwear Lead, David Schechter, Footwear Engineering Director, Michael Hochdoerffer, and Footwear Product Line Manager, Jeff Atienza walked us through the ins and outs of the remastering process from the conceptual goals to the final product. Continue on for a crash course on the Jordan Retro Remaster initiative where we’ll relay some of the key elements detailed during last night’s info session and give you some insight into the process, as well as a look at the upcoming colorways that are on their way to us next year.


135 comments
DonReadyRay
DonReadyRay

I bought those white and blue 4s when they first came out in like 2000 and those french blue 7's in like 03, nobody wanted them then, u could just walk right in and pick them up weeks later, funny what hype does to things

seventhsygn2006
seventhsygn2006

@DonReadyRay I walked right in the store and picked up the 4s this morning a hour after store was open lol! Déjà vu all over again smh lol!

Stephen Densmore
Stephen Densmore

This is the level of quality we should've been getting all along. 

ReignP34
ReignP34

@Stephen Densmore correct but with trying to save money and people complaining about creasing in shoes, that is the only reason they really made the change to mostly synthetic materials.

MelBlanco
MelBlanco

the green 4's looks nice and the double nickel.

filthymouth116
filthymouth116

So you overcharge us to make the quality the way it should be??

Ryan TheFlykid Addison
Ryan TheFlykid Addison

Damn not the Marquese Oregon 4's eventhough those are sample Jordan's damn lol!!!

FreshTo
FreshTo

I think they are switching over to a high quantity business model with these. Like the Jordan 11 LB 700,000 pairs released. It's more about the business mostly. 


Grant GP Pratt
Grant GP Pratt

Looks like my wallet is safe next year...so far.

Donald Lockett
Donald Lockett

The Remastered series. They said the Js from 2015 on out are going to be top quality. The materials are going to be the materials that were on the OG Js.

Ryan Joshua Endaya
Ryan Joshua Endaya

Nell San Juan Ivan Tan ganda nung unang 4's at nung 10's na red ah..

Tim Wroniak
Tim Wroniak

Better be more than these only the old 4s are hot

Deja Farrington
Deja Farrington

Correction - these are the Jordan remastered that are releasing next year.

Franz Vincent
Franz Vincent

De gruen isch porno.. Green lantern \U0001f61d\U0001f44c

Johan Aldén
Johan Aldén

Three pairs of 4's and one pair of 10's then. Not bad.

npt
npt

this is just the brand trying to rectify raising the price..Id be surprised if theyre changing anything at all.In saying that Ill be getting all three of those 4s

Sean Bates
Sean Bates

Lol... Them red 6s was clean. The 4s look weird without the net on the side.

Trevor Corriders
Trevor Corriders

I need the Jordan 4 "Oreo". I just got the Air Jordan VI History of Jordan, and trying to catch a Ferrari JORDAN 14, that doesn't cost a flightclub price. Too many red kicks for me

Mike Newman
Mike Newman

just until March retard, April at the latest.

Sean Bates
Sean Bates

Trevor Corriders The red 10s are the only ones i want -_-

Jyziah Mack
Jyziah Mack

Why does Jordan Brand need anymore $? Its pathetic, koz they dont.

Jyziah Mack
Jyziah Mack

Fink im done buying Jordanz.. The dedication to keeping real to the fans is fading and camping for 16hours has become a fucken joke, alot of dickheads with no status at all getting dunk enoying people at the campoutz. Bounce.

Cory Booker
Cory Booker

The white and blue 4's and that's it for me

Clout Boy Polo
Clout Boy Polo

That's. All that's. Coming. Out next year. \U0001f44e

Jyziah Mack
Jyziah Mack

That 4 is a fucking weak colourway... Looks worse than the son of mars. Fuck Jordan Brand.

Chris Suave
Chris Suave

Beautiful ...\U0001f625\U0001f625\U0001f60d

agentace24
agentace24

I don't care what Michael Jordan himself did when he played in the NBA, these are shoes we are talking about here not his basketball career. Most people just buy the shoes b/c it says jordan or b/c others influence them to buy them. While the few buy them b/c they actually like the shoe or b/c they had it as a kid & want them again. This is whole article is about the quality & material used on these bullshit ass made shoes.

agentace24
agentace24

Okay do you know how much it cost to make bullshit quality jordan less than $10. While you're being a moron about this subject talking about how jordan you've bought like we care, the "crying" smart people want this dumb ass company to give us better quality. You're the one believing that this so called "remastering" will actually give us great quality when the fact is, nike will probably change a few these but still give us shit material just so they can jack up the price again. But you're too blind to see that.

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