Subscribe to the Sneaker News Youtube Channel
September 18th, 2014 by John Kim / 25
Perhaps the most integral playmaker of a successful sneaker launch is the jaw-dropping debut colorway. Nike has coined that term as “Pre-heat”, which over the years have included memorable designs like the “Masterpiece”, King’s Pride”, “D.C.”, and more. For the LeBron 12, Nike went deep seven times, introducing to us a handful of awesome colorways that will be made available over the course of the next three months. The man responsible for these visual statements is Eugene Rogers; as the Nike Basketball Color Lead, Rogers, with his team of talented color experts, has changed the industry with storytelling interpreted through bright tones and patterns.
During the LeBron 12 launch, Rogers walked us through the seven colorways of the shoe, detailing the inspiration and implementation of each concept. At the core of the entire collection is LeBron James’ physical skill-set interpreted in a variety of different ways, and it all starts at the Nike Sports Research Lab where the world’s finest in the field help the brand apply science into the materials and how they’re designed. Get a closer look at the seven upcoming LeBron 12 releases with direct commentary from Eugene Rogers below, and stay tuned to Sneaker News for more on the LeBron 12 signature shoe.