Nike Basketball Color Lead Eugene Rogers Breaks Down The LeBron 12 Colorways

September 18th, 2014 by / 25

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Perhaps the most integral playmaker of a successful sneaker launch is the jaw-dropping debut colorway. Nike has coined that term as “Pre-heat”, which over the years have included memorable designs like the “Masterpiece”, King’s Pride”, “D.C.”, and more. For the LeBron 12, Nike went deep seven times, introducing to us a handful of awesome colorways that will be made available over the course of the next three months. The man responsible for these visual statements is Eugene Rogers; as the Nike Basketball Color Lead, Rogers, with his team of talented color experts, has changed the industry with storytelling interpreted through bright tones and patterns.

During the LeBron 12 launch, Rogers walked us through the seven colorways of the shoe, detailing the inspiration and implementation of each concept. At the core of the entire collection is LeBron James’ physical skill-set interpreted in a variety of different ways, and it all starts at the Nike Sports Research Lab where the world’s finest in the field help the brand apply science into the materials and how they’re designed. Get a closer look at the seven upcoming LeBron 12 releases with direct commentary from Eugene Rogers below, and stay tuned to Sneaker News for more on the LeBron 12 signature shoe.

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Filed under: Featured Featured Stories LeBron Upcoming Sneakers

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25 comments
Dana Bremault
Dana Bremault

LeBron ain't never had a dope shoe everything is whack

gfr7071
gfr7071

Obviously English is not your strength.......

everyone82
everyone82

Hope they are great to play ball in, cause they look like crap.

sraugaj
sraugaj

I like the trillion dollar man's but the description for the instinct really interested me. Same goes for HOTL colorway.

stownes1
stownes1

Trillion dollar man!! And I'm done....

kshaun12
kshaun12

them Data ones is hard... them and the white and red ones (heart of a lion) are looking like prospective targets

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