Wale And Villa Seize The Intercontinental Championship Belt With Upcoming ASICS Collaboration

Sneaker News July 15, 2016

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Wale Villa Asics Gel Lyte Iii Intercontinental Champ 6

Sneakerheadism and hip-hop is as relevant a cross-over as any other. Right in the middle of it is Wale, the DMV-bred rapper that is known for his bars as he is for his kicks, and Villa finally tracked him down to do a righteous collaboration with ASICS and its most popular retro runner. The three come together for another winner as this gold, black, and blue colorway is inspired by the Intercontinental Championship belt made famous by the pro-wrestling circuit. After the success of last year’s “Bottle Rocket”, the “IC Champion” is a sure bet to fly off the shelves, especially considering the slowdown of ASICS collaboration releases over the last year. Check out an exclusive look at the Wale x Villa x ASICS GEL-Lyte III “IC Champion” below and stay tuned for the drop on July 22nd.