Is 2017 The Bounce-Back Year For Nike Basketball Signature Shoes?

January 3rd, 2017 by

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Above: Nike LeBron 14 “Black Ice”, releasing on January 28th for $175

The Nike LeBron 14 previews continue to grow by the day and reaction to the shoes has been much more positive compared to that of previous models. While we’re sure the lightweight nature of the LeBron 14 is meant to help an aging LeBron’s quick first step throughout another season with championship expectations, there’s no doubt that the silhouette will be easier to wear in a casual lifestyle-centric context throughout 2017 – just look at how sleek the upcoming “Black Ice” colorway looks on-feet. There’s also the Paul George signature on the horizon (coming sooner than you think) to add to the ever-growing appeal of Nike Basketball’s star-studded lineup.

The final question is: can basketball shoes be “cool” again? It’s a challenge to bring about organic hype for a multi-billion dollar sport, and the days of color sensory overload are long behind us. We’ll have to wait and see what’s to come from Nike’s hoops imprint in the future, but expect emphasis on the category from the brand leading up to their 8-year NBA apparel contract starting next season.

Additional info and\statistics from Nike Inc., Reuters.com and Darren Rovell for ESPN

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Filed under: Basketball Featured Kyrie Irving LeBron Steph Curry Under Armour

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