Ben Felderstein One of Nike Sportswear’s major themes throughout 2018 has been an increased emphasis on experimentation with new and old logos in different ways. From the Air Max “Big Logo” pack to the upcoming “Just Do It” collection, we have seen the Swoosh try just about everything. Now, Nike is taking the always-admired Air Max 97 and adding a limitless number of tonal Nike logos to its blacked out mudguard. At first glance, this 97 appears to be a simple black pair with red highlights, but upon a closer glance and with a little help from the light, you can see the matte black Nike logos sticking out. Red comes into play on its midfoot and tongue Swooshes as well as on the Air Max branding adorning the shoe’s customary heel loop. At the moment, pairs are available at select overseas retailers likes atmos, so you can expect their presence at Stateside retailers in the new future.
Nike Air Max 97
AVAILABLE AT Foot Locker
AVAILABLE AT Footaction
$160
Color: Black/University Red/Black
Style Code: AR4259-001
