Air Jordan – History of the Franchise   

jordan Air Jordan   History of the Franchise

Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed.

Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. AIR JORDANs perennially dominate the market in sales and demand, establishing with each year’s model higher benchmark standards in design, innovation and performance for the entire athletic footwear industry. At the heart of the franchise is the perfect synergy between athlete and technology – Michael Jordan, the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career that epitomize his relentless dedication to performance, innovation and achievement.

Today’s AIR JORDANs continue to build on the franchise’s rich history of innovative design and uncompromising performance. Inspired by the greatest to ever play the game, the franchise continues to lead and shape the athletic footwear industry into the future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise lives on.

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air jordan 1 white black red Air Jordan   History of the FranchiseAir Jordan I (1): 1984-85spacer Air Jordan   History of the Franchise spacer Air Jordan   History of the Franchise air jordan ii white black red Air Jordan   History of the FranchiseAir Jordan II: 1986-87
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air jordan iv black red Air Jordan   History of the FranchiseAir Jordan IV (4): 1988-89
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air jordan vii black Air Jordan   History of the FranchiseAir Jordan VII (7): 1991-92
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spacer Air Jordan   History of the Franchise air jordan viii white red Air Jordan   History of the FranchiseAir Jordan VIII (8): 1992-93
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spacer Air Jordan   History of the Franchise air jordan xiv black red Air Jordan   History of the FranchiseAir Jordan XIV (14): 1998-99spacer Air Jordan   History of the Franchise spacer Air Jordan   History of the Franchise air jordan xv black Air Jordan   History of the FranchiseAir Jordan XV (15): 1999-00
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air jordan xvi black red Air Jordan   History of the FranchiseAir Jordan XVI (16): 2000-01
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Air Jordan XIX (19): 2003-04spacer Air Jordan   History of the Franchise
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Air Jordan XX (20): 2004-05spacer Air Jordan   History of the Franchise
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Air Jordan XXI (21): 2005-06
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air jordan 22 Air Jordan   History of the FranchiseAir Jordan XX2 (22) – 2007-08
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Air Jordan 1 Beginning Moments Package – 2007
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Levi’s x Air Jordan 23/501 Package – 2008
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Air Jordan V Toro Bravo ‘Raging Bulls’ Pack – 2008
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Air Jordan 1 60+ Defining Moments Pack – 2009
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Air Jordan VII 60+ Defining Moments Pack – 2009
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