It all started with a video preview. The adidas ZX 8000, a 25 year old runner from the adidas archive that got the ball rolling on the now beloved ZX line, was seen shedding its layers and transforming into something more modern: the adidas ZX Flux. From there, Berlin residents got the jump on the world with an extensive preview event, and people began to catch on to just how big of a shoe the adidas ZX Flux was set to be. It was that Berlin preview that manifested the power of the printed pairs – the shelves there were packed with a version of the sneaker that sported smooth uppers dipped in colorful, lush images and patterns that topped anything previously seen in terms of printed sneakers. There were full cityscapes, crashing waves, kaleidoscopic patterns and more printed onto this new age adi-runner. But how did adidas Originals do it? How did they manage such a massive hit in the ZX Flux?
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