AIR JORDAN I (1): 1984-85
It all starts here. A legendary franchise, as both a high performance footwear line and as cultural icon, is launched – the Air Jordan 1. So revolutionary for its day, they are banned by the NBA for violating its “uniformity of uniform” rule. Jordan wears them anyway, incurring a $5,000 fine per game. Likewise, MJ unveils his revolutionary style of play to the league and world at large, making his first All-Star game appearance, earning Rookie of the Year honours and inspiring Boston Celtics legend Larry Bird to observe one performance as “God disguised as Michael Jordan.”
—
Back to: Air Jordan – History of the Franchise
—
Popular Stories
Latest News
Air Jordan 4 SB "Summit White/Navy" Releasing March 2025
AIR JORDAN I (1): 1984-85Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to...
On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments
AIR JORDAN I (1): 1984-85 The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based...
adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis
AIR JORDAN I (1): 1984-85With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never...