When Nike Basketball unveiled the initial Elite Series last spring, a lot of eyebrows were raised in response to the high pricetags, but upon examination of what you were getting for your money, it became clear that these shoes were packing some next-level performance features. We sat down with designers Leo Chang and Jason Petrie prior to the release of the first Elites to really delve into what made the shoes so “elite” and why the product justified the hefty pricepoints. As we learned, every tiny detail of the shoes are analyzed, considered and upgraded using materials and technologies that could never make it onto the in-season models because of their high cost. The Elite Series lets these designers loose to do all the things they’ve always wanted to do on a basketball shoe, and the end result is the pinnacle of what’s been achieved to date in the basketball footwear genre.
Read more →