While it may seem like Michael Jordan and the brand that bears his name have done it all and achieved the highest pinnacles of success, it just wouldn’t be in their nature to sit back with their feet up, content to revel in the past. Jordan Brand certainly takes great pride in their unrivaled legacy and pays tribute to it often, but the main focus is, and always has been, style and performance innovation. With Michael’s fiercely competitive spirit always in mind, the brand is constantly exploring new ways to push things forward and grow the Jordan legend, whether it’s through their performance basketball offerings or their off the court lifestyle initiatives. Air Jordans have long been a cornerstone of both basketball and street culture around the world, but as we move forward, the brand will always be looking for new ways to evolve their products and expand their influence around the globe.
Read more →