adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

adidas Spezial’s Spring/Summer 2024 Collection Launches In April

Each successive season, designers dive into the adidas archives, revamping catalog silhouettes with new materials for a modernized spin on each as a part of...

By Matt Varga March 27, 2024
2486

Ten Years Later, The adidas adiStar Raven 3 Returns

Trending Salomon and HOKA models have placed trail-core footwear aesthetics at the front of sneakerhead consciousness, and all the big players haven’t shied away from...

By Andrew Rizzo March 27, 2024
368

adidas Gets Ahead Of April Fools Day With The Box Shoe

For hardcore sneakerheads, sometimes the peripheral details of a release are the biggest selling point. Does this pair come with any extras? What about the...

By Matt Varga March 27, 2024
4072

adidas Is Bringing Back The Falcon Dorf With Its Proper Name

In early 2018, adidas brought back one of its most prized running shoes from the 1990s with some key changes. The omitting of the adidas...

By Sneaker News March 26, 2024
476

The adidas Harden Vol 8 “White Party” Launches On April 1st

Every year on the 4th of July, Fanatics CEO Michael Rubin throws a “White Party” at his Hamptons estate. A-list celebrities dressed in white flock...

By Andrew Rizzo March 26, 2024
565

CLOT’s Ripple-Soled adidas Superstar Returns In Black

Edison Chen’s CLOT label and adidas continue to lay the groundwork for their new partnership with another adidas Superstar colorway, this time in black. The...

By Andrew Rizzo March 26, 2024
368

Fear Of God Athletics And adidas To Drop Next Footwear Collection On April 3rd

Fear of God Athletics is set to release a new batch of adidas footwear ahead of spring, championing Jerry Lorenzo’s elevated streetwear ethos across three...

By Andrew Rizzo March 25, 2024
6921

Where To Buy The Ninja Turtles x adidas Superstar

The Teenage Mutant Ninja Turtles x adidas Superstar drops March 22nd for $130. adidas will be distributing pairs via their Confirmed app, but retailers like...

By Matt Varga March 21, 2024
6652

Order The adidas AE1 “McDonald’s All-American” On March 29th

Updated March 22nd, 2024: The adidas AE1 “McDonald’s All-American” is scheduled to release on March 29th, 2024 exclusively at Foot Locker. Anthony Edwards is on...

By Andrew Rizzo March 20, 2024
5529