Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Could Cooper Flagg Sign With Jordan Brand?

Cooper Flagg was just named 2023-24 Gatorade National Boys Basketball Player of the Year, and he brought out plenty of Jordan Brand heat for his...

By Andrew Rizzo March 27, 2024
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Air Jordan 12 “Blueberry” Releases On October 19th

The Holiday 2024 season is shaping up to be a robust one with regards to the Air Jordan 12. This 1997 model continues to be...

By Sneaker News March 25, 2024
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Jordan Brand Opens Its First World Of Flight Store In China

The Jumpman’s World Of Flight retail concept just landed in China, opening the country’s first doors in Beijing’s Sanlitun district. This location will also release...

By Sneaker News March 23, 2024
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Where To Buy The Air Jordan 9 “Dark Powder Blue”

The Air Jordan 9 “Dark Powder Blue” releases March 23rd at 10:00 EST on Nike SNKRS and select retailers in Men’s ($210), Big Kids’ ($160),...

By Andrew Rizzo March 22, 2024
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Official Images Of The Air Jordan 4 “Vivid Sulfur”

The Air Jordan 4, were it ever in question, is officially top of the pack in the Jordan Brand catalog. The schedule of Jordan Release...

By Matt Varga March 22, 2024
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Alternating Palettes And Shaggy Suede Overhaul The Air Jordan 1 Low SE Craft

Jordan Brand’s “Craft” series has flipped the construction of some of their most famous models on their heads. While drops like the upcoming Air Jordan...

By Matt Varga March 21, 2024
634

The Air Jordan 1 Mid GS “Michael Jordan’s Playground” Honors The 1991 Feature

Jordan Brand designs draw from a myriad of cultural touchpoints, many of which center around Jordan’s cinematic appearances. Before “Space Jam” became MJ’s most notable...

By Andrew Rizzo March 21, 2024
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Where To Buy The Trophy Room x Air Jordan 1 Low

Nearly a full calendar year since rumors first surfaced, the Trophy Room Jordan 1 Low will release on March 21st for $140 on Nike SNKRS via...

By Andrew Rizzo March 20, 2024
5036

The Air Jordan 1 Brooklyn Injects A Heavy Dose Of “Legend Pink”

The enduring street style of the Air Jordan 1 is one of the most bankable assets in the Nike portfolio. So much so, it’s consistently...

By Matt Varga March 20, 2024
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