Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 Mid GS “Michael Jordan’s Playground” Honors The 1991 Feature

Jordan Brand designs draw from a myriad of cultural touchpoints, many of which center around Jordan’s cinematic appearances. Before “Space Jam” became MJ’s most notable...

By Andrew Rizzo March 21, 2024
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Where To Buy The Trophy Room x Air Jordan 1 Low

Nearly a full calendar year since rumors first surfaced, the Trophy Room Jordan 1 Low will release on March 21st for $140 on Nike SNKRS via...

By Andrew Rizzo March 20, 2024
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The Air Jordan 1 Brooklyn Injects A Heavy Dose Of “Legend Pink”

The enduring street style of the Air Jordan 1 is one of the most bankable assets in the Nike portfolio. So much so, it’s consistently...

By Matt Varga March 20, 2024
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Guo Ailun’s PE Series Continues On The Air Jordan 38 Low

Chinese basketball superstar Guo Ailun became Jordan Brand’s first international signature athlete in 2017. While obviously noteworthy in and of itself, particularly relevant for our...

By Matt Varga March 19, 2024
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Official Images Of The Air Jordan 1 Retro High OG Craft “Ivory”

The Air Jordan 1 truly needs no introduction. With a history nearly spanning 40 years, the challenge for Nike over the past several years hasn’t...

By Matt Varga March 19, 2024
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The Air Jordan 1 “First In Flight” Honors The State Of North Carolina

We’re amidst the tail end of the Spring 2024 season, Jordan Brand just revealed its Summer 2024 line-up, yet here we are, getting first looks...

By Sneaker News March 19, 2024
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The Air Jordan 1 Mid “Gatorade” Features Water Droplets

Whether you love or hate “Gatorade” Jordan shoes, nobody can deny their storied relevance. Michael Jordan’s impact on Gatorade’s rise to prominence has been documented,...

By Andrew Rizzo March 19, 2024
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The Air Jordan 1 Low Premium “Tan/Brown” Is Ready For The Office

The Air Jordan 1 Low continues to champion premium designs that look equally good dressed up or dressed down. Sporty colorways that suit the model’s...

By Andrew Rizzo March 18, 2024
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Zen Gardens And Blue Skies Dress The Air Jordan 1 Mid

The Air Jordan 1 Mid, despite being divisive in the overall landscape, is still one of the most accessible and popular sneakers in the Jordan...

By Matt Varga March 18, 2024
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