Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Jordan Brand Celebrates Japan’s Cherry Blossom Season With The Air Jordan 2 Low

Models like the Air Jordan 4 and Air Jordan 3 continue to highlight Jordan Brand’s release calendar, but the Air Jordan 2 Low appears ready...

By Andrew Rizzo March 15, 2024
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First Look At The Air Jordan 1 Retro High OG “Metallic Gold”

New images from @xcsnkr offer a glimpse at the Air Jordan 1 Retro High OG “Metallic Gold” scheduled for this summer. While early mock-ups predicted...

By Andrew Rizzo March 14, 2024
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First Look At The Kids-Exclusive Air Jordan 4 “Hyper Violet”

The Air Jordan 4 has and will continue to dominate sneaker headlines throughout the course of 2024, with pairs like the Jordan 4 Bred Reimagined,...

By Andrew Rizzo March 13, 2024
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The Women’s Air Jordan 1 Low OG “Gorge Green” Releases On June 12th

The recent Jordan Retro Summer Preview on SNKRS Live tipped us off to a ton of new Jordan Release Dates for May and June. As...

By Matt Varga March 13, 2024
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Up Close With The Black Air Jordan 4 SB Wear-test Sample

2023’s release of the Nike SB Air Jordan 4 was so widely celebrated, that there HAS to be another release, right? While it seems like...

By Sneaker News March 11, 2024
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“Butter” Leather Marks The Glowing Jordan Stadium 90

The Jordan Stadium 90, creeping up on its one year anniversary, has its sights set on somewhere tropical. As the Jordan Release Dates calendar heats...

By Matt Varga March 11, 2024
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The Air Jordan 1 Golf Tees Off In Pine Green

Golf season is in full swing, so better get the gear ready. Now more than ever, the right footwear is crucial for shaving off strokes...

By Sneaker News March 9, 2024
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The Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away” Releases Globally On March 21st

Updated March 15th, 2024: Nike SNKRS has officially announced its release of the Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away”....

By Sneaker News March 8, 2024
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With The Jordan Air Ship, Angelo Baque Is Urging For Cultural Authenticity

It’s been roughly eight years since Awake NY first came onto the scene and in that span, its founder Angelo Baque has become synonymous with...

By John Kim March 8, 2024
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