Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Jordan Brand Unveils The Italian-Made Wings Collection

Jordan Brand has officially announced the Wings Collection, an Italian-made assortment of footwear, apparel, an accessories that reflect the absolute pinnacle of Air Jordan prestige....

By Sneaker News March 7, 2024
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First Look At The Air Jordan 3 “Summit White/Fire Red”

Fresh off the Jordan Summer 2024 release dates preview, we’re now looking ahead to the Fall season and a brand new Air Jordan 3 colorway...

By Sneaker News March 7, 2024
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Official Images Of The Air Jordan 1 Retro High OG “Chrome”

Updated March 12th, 2024: Official images of the women’s Air Jordan 1 Retro High OG “Chrome” have surfaced. The shoes were originally previewed on the...

By Andrew Rizzo March 6, 2024
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Official Images Of The Air Jordan 1 Low OG “Metallic Silver”

Updated March 23rd, 2024: Official images of the Air Jordan 1 Low OG “Metallic Silver” have surfaced. The shoes come packaged in a two-toned grey-on-white...

By Matt Varga March 6, 2024
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First Look At The Air Jordan 4 “Oxidized Green”

With Jordan Brand officially unveiling their in-line roster of Retro drops for the second quarter of 2024, we’re getting first official looks at a variety...

By Sneaker News March 6, 2024
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Three Air Jordan 1s Will SHOCK DROP During SNKRS Live Beginning At 2PM ET

Jordan Brand is ready to officially unveil its Summer 2024 Retro line-up on the SNKRS App beginning at 2pm ET. If you needed any more...

By Sneaker News March 6, 2024
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“Dusted Clay” Flavor Drifts Onto The Air Jordan 1 Mid

The Air Jordan 1 Mid is as much a benefactor of lower demand as it as a victim. Though Jordan 1 High drops command more...

By Matt Varga March 6, 2024
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“Dark Powder Blue” Details A Nocturnal Jordan 6 Rings

Updated March 20th, 2024: The Jordan 6 Rings “Dark Powder Blue” is now available via Nike.com. Our “Where To Buy” section just below contains direct...

By Matt Varga March 5, 2024
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A Sultry “Team Red” Joins The Jordan 6 Rings Bandwagon

The college-friendly “Team Red” hue is seeing an uptick in appearances within the Jumpman walls as just recently we saw official images of the Air...

By Sneaker News March 5, 2024
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