Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

“Patent Bred” Jumps From OG High To The Jordan Nu Retro 1

As iconic as it is iterated on by Nike, the Air Jordan 1 has spawned more spinoff models than any other Mike-worn retro. Amid golf,...

By Matt Varga February 21, 2024
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These Air Jordan 1 Lows Get Iced Out In “Glacier Blue”

The Air Jordan 1 Low, perhaps as a silver lining in playing second fiddle to their high-cut cousins, are afforded much more room to go...

By Matt Varga February 20, 2024
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Russell Westbrook’s Jordan One Take 5 Go Military Blue

As the roster of signed Jordan athletes grows, the release calendar grows and gets more color, especially with the brand’s willingness to let their stars...

By Matt Varga February 19, 2024
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Jordan Brand To Open First U.S. “World Of Flight” Storefront In Philadelphia

Nike’s first stateside Jordan Brand concept store is in the works. Philadelphia will be the first American city graced by the Jumpman’s “World of Flight”...

By Andrew Rizzo February 19, 2024
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Travis Scott’s Jordan Jumpman Jack Spotted In Never Before Seen Colorway

Even as supply of his sneakers begins to catch up to the demand for them, each successive pair of Travis Scott Jordans still makes waves...

By Matt Varga February 19, 2024
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This Air Jordan 1 Low Is Perfect For Chrome Hearts Fans

Jordan Brand’s touching all bases of AJ1 fandom with this upcoming release inspired by punk rock fashion. Get your leather vests, cargo shorts, and studded...

By Sneaker News February 19, 2024
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Oversized Netting Will Appear On The Air Jordan 4

Jordan Brand has recognized the surge in popularity of the Air Jordan 4 in recent years. Their response? Give the beloved shoe some heavy modifications...

By Sneaker News February 19, 2024
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The Air Jordan 38 Low Brings The Heat With Fiery Coloring

Summer is still months away, but Jordan Brand offers up some early heat for feet by way of a new Jordan 38 Low in fiery...

By Andrew Rizzo February 19, 2024
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The Jordan Stadium 90 Dresses For Spring In “Chlorophyll”

The Jordan Stadium 90 continues to surface in a variety of classic Nike treatments, this time delivering another clean look as the model caps off...

By Andrew Rizzo February 18, 2024
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