Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Nigel Sylvester Debuts The Air Jordan 4 RM

Updated March 7th, 2024: Nigel Sylvester, a Jordan-signed athlete/figure, just debuted the Air Jordan 4 RM in his latest Instagram post. See the shoe in...

By Sneaker News February 16, 2024
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The Air Jordan 1 Mule For Golf Appears In “University Blue”

The polarizing Air Jordan 1 Mule, a slip-on shoe tuned for the sport of golf, has caused quite a stir since its “Bred” colorway was...

By Sneaker News February 16, 2024
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Air Jordan Retro Holiday 2024 Preview

Although we’re still situated in the earlier months of 2024, we already have a solid picture of the major Air Jordan releases set to drop...

By Sneaker News February 15, 2024
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Air Jordan 6 “Fire Red” Releases On October 12th

Updated March 1st, 2024: A release date for the Air Jordan 6 “Fire Red” is expected on October 12th, 2024. Full family sizes are confirmed;...

By Sneaker News February 15, 2024
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Elephant Print Makes Its First Ever Appearance On The Air Jordan 12

After a short hiatus, the Air Jordan 12 is returning back to the market in one of its most eccentric arrangements the model has ever...

By Sneaker News February 15, 2024
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The Jordan MVP 678 Wears A Clean “Tan Concord” Mix

While sneaker and basketball fans lock in for this year’s slate of NBA All-Star Weekend deliveries, Jordan Brand continues to show love to its more...

By Andrew Rizzo February 14, 2024
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The Air Jordan 1 Low Adopts A Stitched Nike Swoosh

Subtle detailing goes a long way on the Air Jordan 1 Low, paving the way for a wide selection of unique styles and colorways without...

By Andrew Rizzo February 14, 2024
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Ben Affleck’s Custom “What The Dunkin'” Dunks From Super Bowl Ad

It was the studio session heard around the world when some of Boston’s most famous residents, Tom Brady, Matt Damon and Ben Affleck joined as...

By Matt Varga February 14, 2024
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Embroidered Swoosh Leads An Upscale Air Jordan 1 Mid SE

The Air Jordan 1 Mid has long offered less hyped, more affordable alternative for sneakerheads looking to get in on the AJ1 craze. Given their...

By Matt Varga February 14, 2024
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