Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Jordan 2/3 Combines The Upper Of The Air Jordan 2 With The Air Jordan 3 Soles

The transition from Air Jordan 2 to Air Jordan 3 has a lot more significance than you think. After signing with Nike in 1984, Michael...

By Sneaker News February 14, 2024
4107

The Air Jordan 38 Low Gets Steathly With A Touch Of University Blue

Jordan Brand’s performance basketball line is as healthy as ever, pushing the boundaries of innovation while listening closely to the specific needs of today’s most...

By Sneaker News February 13, 2024
4341

The Air Jordan 3 “Black Cement” Will Not Be A Reimagined Release

Updated March 12th, 2024: The upcoming Air Jordan 3 “Black Cement” will NOT be a “Reimagined” release, according to Sneaker Files and Sole Retriever. Instead,...

By Sneaker News February 13, 2024
28358

The Air Jordan 9 Begins Its Comeback As A Golf Shoe

Before the Air Jordan 9 Retro rush begins in march with the Powder Blue Jordan 9s, Jordan Brand has plans of slowly reintroducing the model...

By Sneaker News February 13, 2024
2754

Jordan Jumpman MVP 678 Calls Back To Varsity Red Coloring

Updated March 20th, 2024: The Jordan Jumpman MVP 678 is now available via Nike.com. Our “Where To Buy” section just below contains direct Nike.com links...

By Matt Varga February 12, 2024
703

Up Close With Usher’s Custom Air Jordan 4s For The Super Bowl LVIII Halftime Show

Super Bowl LVIII may have kicked off in Las Vegas, but the Apple Music halftime show was transported to Atlanta thanks to an unforgettable performance...

By Sneaker News February 12, 2024
6983

NBA All-Star Weekend 2024 Sneaker Preview

Updated February 15th, 2024: The Air Jordan 1 High ’85 “Metallic Burgundy” has been postponed to June 2024. It was originally expected to drop on...

By Andrew Rizzo February 12, 2024
11911

Official Images Of The Jordan Spiz’ike Low “White/Obsidian”

The longest-tenured hybrid model developed by Jordan Brand, the Jordan Spiz’ike has been circled by Oregon executives for a bonafide comeback effort in 2024. Late...

By Matt Varga February 11, 2024
6103

The Jordan Jumpman MVP 678 Comes Clad In Pink In Time For Valentine’s Day

The big holiday for couples is just days away, and Jordan Brand is unleashing some last minute gift ideas for all the fellas who are...

By Sneaker News February 11, 2024
6563