Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
“Brick Dust” Brushes Up On The ASICS GEL-LYTE III
Imbued with over three decades of design language, the ethos surrounding Shigeyuki Mitsui’s iconic ASICS GEL-LYTE III remains ripe behind a stringent dedication to the...
The ASICS GEL-LYTE V “Retro Trail” Pack Appears Just Ahead Of Fall
Fall officially begins in just a few days, bringing with it not only cooler weather but also a drove of new sneaker releases from the...
Needles To Drop An ASICS EX89 Duo On September 15th
Needles may not be known in the world of footwear, but the Japanese label has lent its creative vision to handfuls of sneaker projects over...
The ASICS GEL-1130 Is Also Dressing Up In Silver And Green
The ASICS GEL-1130 is by no means brand new, but its latest releases — both collaborative and inline alike — have effectively given the model...
ASICS Covers The GEL-NYC In A “Moss/Forest” Combination
The ASICS GEL-NYC is a fairly novel silhouette within the brand’s lineup or products, but it’s quickly cemented itself as important. Over the last nine...
The ASICS GEL-NYC Dresses Up In Silver And Green
In the months following its debut, the ASICS GEL-NYC has very quickly carved a place for itself in the sneaker sphere. So it’s only appropriate...
The ASICS GEL-Kayano 14 Is Now Available Now In “Sheet Rock/Beryl Green”
Despite launching in the late 2000s, the ASICS GEL-Kayano 14 continues to be an important part of the brand’s lineup of products. As the GEL-Kayano...
The ASICS GEL-NYC Surfaces In A Fall-Ready “Dark Sepia/Clay Canyon”
Angelo Baque helped introduce the ASICS GEL-NYC to the world in January. Since then, the hybrid silhouette has taken on a plethora of color schemes,...
Bodega And ASICS Link Up For An “After Hours” GEL-NYC
Updated September 14th, 2023: Bodega has officially announced full details of their collaboration. A release is arriving on September 29th. – Few shops have the...