Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

Where To Buy: C.P. Company x ASICS GEL-Quantum 360 VIII

Updated February 21st, 2024: Official images of both colorways of the C.P. Company x ASICS GEL-Quantum 360 VIII have surfaced. This collaboration is scheduled to...

By Sneaker News January 18, 2024
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ASICS Brings Its No-Sew Construction To The GEL-1130 “Earthenware Pack”

On the more approachable end of the ASICS Sportstyle pricing spectrum is the GEL-1130, the retro runner that has flown off shelves with its $100-and-less...

By Sneaker News January 17, 2024
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ASICS Prepares The GEL-Quantum Kinetic In Three New Colorways

While the GEL-Quantum Kinetic isn’t quite a Kiko Kostadinov collaboration, it certainly achieves the look and feel due to the blend of functionality and futuristic...

By Sneaker News January 17, 2024
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Kiko Kostadinov’s ASICS GEL-Quantum Novalis Mule Is Ready To Take On Paris Fashion Week

Kiko Kostadinov’s masterful blend of runway and technical wear has resulted in a catalog of footwear designs that are truly unmatched. Taking the sneaker world...

By Sneaker News January 15, 2024
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The ASICS GEL-Lyte III Drops With Breezy Smoke Grey And Cream Coloring

The Shigeyuki Mitsui-designed GEL-LYTE III is a flagship model for ASICS thanks to its timeless looks and comfortability. And, unlike Ronnie Fieg’s GEL-Lyte III, you...

By Frankie Cruz Jr. January 7, 2024
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ASICS Injects Techwear Styling To The GT-2160 With No-Sew Construction

Since debuting at market via a collaboration with Dime Montreal during Paris Fashion Week, the ASICS GT-2160 has steadily risen as one of the Japanese...

By Sneaker News January 5, 2024
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First Look At The HAL Studios x ASICS GEL-Kayano 20

Updated February 19th, 2024: A first look at the HAL Studios x ASICS GEL-Kayano 20 has been revealed by @hidden.ny. After completing a trilogy of...

By Sneaker News January 4, 2024
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ASICS GEL-NYC Goes Monochromatic With “Black / Graphite Gray” Colorway

Certain sneaker designs lend themselves to monochromatic coloring, and such is the case with the ASICS GEL-NYC. This actually isn’t the first time that the...

By Frankie Cruz Jr. December 31, 2023
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The New ASICS GEL-Terrain Is Ready To Take Over “Gorpcore” In 2024

There’s no denying that ASICS had a stellar year. Although the Japanese institution has already shown that it’ll continue to deliver more compelling styles of...

By Jovani Hernandez December 29, 2023
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