Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

The New ASICS GEL-Terrain Is Ready To Take Over “Gorpcore” In 2024

There’s no denying that ASICS had a stellar year. Although the Japanese institution has already shown that it’ll continue to deliver more compelling styles of...

By Jovani Hernandez December 29, 2023
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atmos Brings An “Eggplant” Finish To The ASICS GEL-Kayano 14

Having recently assisted Undermycar, atmos has an ASICS GEL-Kayano 14 collaboration of its own on the way. The Japanese sneaker boutique is no stranger to...

By Jovani Hernandez December 28, 2023
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The Budget-Friendly ASICS GEL-1130 Swims Into 2024 With “Shark Skin”

ASICS has been producing quality athletic footwear for decades — since 1949, to be exact — and recent collabs have put the brand in the...

By Frankie Cruz Jr. December 27, 2023
1447

Ring In The New Year With The ASICS GEL-Kayano 14 “Cloud Grey”

Achieving a striking revitalization over the past few years, the circa 2008 ASICS GEL-Kayano 14 has provided tastemakers and enthusiasts of the Y2K era with...

By Jared Ebanks December 27, 2023
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The ASICS GEL-Kayano 14 Kicks Off 2024 In “Dark Pewter”

ASICS’ popular GEL-Kayano 14 will continue to release in new styles throughout 2024. Born in 2008, the retro running sneaker has had a resurgence in...

By Jovani Hernandez December 26, 2023
1383

The 90s Called And They Want The ASICS GEL-LYTE V “Teal” Back

Despite being reserved for packs and collections throughout 2023, the GEL-LYTE V served as an integral piece of the Japan-based brand’s activations this calendar year....

By Jared Ebanks December 24, 2023
2464

A Concoction Of Grays Anchor The ASICS GEL-NYC

Introduced by the hands of AWAKE NY, the ASICS GEL-NYC debuted earlier this year to a vast amount of fanfare. As the silhouette’s base of...

By Jared Ebanks December 23, 2023
2486

“Pure Silver” Brightens This Pitch-Dark ASICS GEL-KAYANO 14

Amidst an ecosystem that rapidly clamors for retro aesthetics, the circa 2008 ASICS GEL-KAYANO 14 has experienced a semi-revitalization over the past few years. Effectively...

By Jared Ebanks December 23, 2023
1453

The ASICS GEL-NYC Appears In A Spring-Friendly “Ivy/Smoke Grey”

The ASICS GEL-NYC debuted early in 2023 with the help of Angelo Baque’s Awake imprint. Over the following months, the hybrid silhouette exploded in popularity,...

By Jovani Hernandez December 22, 2023
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