Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

ASICS’ Popular GEL-Kayano 14 Appears In Shades Of White

The ASICS GEL-Kayano 14 has its eyelets set on a big 2024. Born in 2008, the performance-running silhouette has had a resurgence in popularity over...

By Jovani Hernandez December 15, 2023
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Classic Kiko Vibes Surface On The ASICS GEL-Kayano 14

Long before he was appointed as the head of the ASICS SportStyle division, Kiko Kostadinov’s involvement with the brand was that of mere collaborator, dreaming...

By Sneaker News December 14, 2023
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The ASICS Gel-Kayano 14 Comes Plastered In “Mars” Clay Shades

Currently celebrating its 30th anniversary, the ASICS Gel-Kayano line has birthed a litany of lifestyle models that continue to exercise a consistent stream of releases,...

By Jared Ebanks December 14, 2023
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HIDDEN NY Taps JW Customs For A Unique ASICS GT-2160 “Crystal Pine” Collection

HIDDEN NY is delivering a “mixtape” ASICS GT-2160 before launching its album-equivalent-GEL-NYC next year. Unveiled to the world with the help of Colombian artist Feid,...

By Jovani Hernandez December 12, 2023
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The Gallery Dept. x ASICS GT-2160 Arrives On December 15th

Synonymous with luxury and high-fashion art installations, Gallery Dept. has become a frequent collaborator in the sneaker ecosystem throughout 2023. Featuring a duo of collaborations...

By Jared Ebanks December 11, 2023
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Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow

Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...

By Jared Ebanks December 10, 2023
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More ASICS GT-2160’s Land On December 8th

Since its introduction at the hands of Montreal’s Dime Skateboards, the ASICS GT-2160 has quickly formulated a compelling range of compositions in less than six...

By Jared Ebanks December 6, 2023
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The ASICS GT-2160 Readies For The Holidays With Golden Details

Although ASICS is occupied with innovating for the future of running, it’s revisited designs like the GT-2160 for lifestyle purposes. A product of 2011, the...

By Jovani Hernandez December 4, 2023
725

The Hidden NY x ASICS GEL-NYC Releases Online March 29th

Updated March 27th, 2024: Following last week’s NYC pop-up, the Hidden NY x ASICS GEL-NYC is set to release online at hiddenppf.com on Friday, March...

By Jovani Hernandez December 4, 2023
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