Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS GEL-LYTE III “Superstition” To Release On The Unluckiest Day Of The Year
ASICS is gradually getting into the spirit of Halloween, crafting a GEL-LYTE III that’s dedicated to the unluckiest day of the year. Heavily informed by...
ASICS’ “Winter Garden” Collection Delivers Vibrant Accents To The Gloomiest Time Of Year
ASICS has unquestionably had a fruitful year thus far, but the Japanese institution has been producing compelling product for decades. As fall gets going and...
Canadian Singer-Songwriter Charlotte Cardin Produces Her Own ASICS EX89
Beginning her career over a decade ago, Canadian singer-songwriter Charlotte Cardin has very quickly made a name for herself. At the 2022 Juno Awards, she...
Japan’s Fujitaka And ASICS Bring Luxury Towel Surplus To The GEL-NYC
ASICS is committed to advocating for and assisting in obtaining a sound mind and body. In recent memory, the Japanese institution has paid closer attention...
Kiko Kostadinov’s ASICS NOVALIS GEL-TEREMOA Launches On November 3rd
Updated October 24th, 2023: Three colorways of the Kiko Kostadinov x ASICS NOVALIS GEL-TEREMOA will release on November 3rd for $250 each. – Kiko Kostadinov...
The ASICS GEL-1130 Embarks On A “Hairy Suede Pack”
Beloved for its ulterior cushioning system and plush upper, the ASICS GEL-1130 returned from the archives in late 2021. While the widely-regarded venture from the...
Above The Clouds Covers The ASICS GT-2160 In “Cream/Shamrock Green”
Australia’s Above the Clouds and Japan’s ASICS haven’t first worked together in 2020. Before 2023 ends, the two burgeoning collaborators are back with a “Cream/Shamrock...
Sustainability Is Central To The Upcoming ASICS GEL-LYTE III CM 1.95
While brands across the sneaker industry have done well to lessen their impact on the environment, there’s still quite a bit of work left to...
Kiko Kostadinov Teases Upcoming ASICS SportStyle Offerings
Kiko Kostadinov‘s name may not ring alongside mainstream fashion designers, but the Bulgarian-born British designer continues to influence every space in which he operates. Ahead...