Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Lil Yachty Channels Nigo, Reveals Friends & Family Air Force 1 For Coachella
Not long after his performance out in the Californian desert for Coachella, Lil Yachty dropped a first look at a Friends & Family iteration of...
A Friends & Family Version Of The PHANTACi x Nike Air Max 1 Appears
Fifteen years after its original release, the Nike Air Max 1 “Grand Piano” is dropping again on May 5th. The Air Max grail designed in...
The Travis Scott x Air Jordan 1 Low OG “Elkins” Releases On May 17th, 2024
Travis Scott’s poised to take full ownership of the sneaker world this Summer 2024 thanks to some big-ticket footwear drops. While we await the debut...
JJJJound Reveals Reebok Club C Collaboration In Cream
At this point, JJJJound’s propensity towards the tonal and the low-key is well documented. Look at recent offerings like the JJJJound adidas Samba or the...
Rick Owens Brings “Cave” Tan To The Converse DRKSHDW TURBOWPN
Converse and DRKSHDW write the next chapter of their ongoing partnership with another avant-garde take on the Converse Weapon, revisiting the TURBOWPN with new treatments...
END. Partners With Mike Skinner Of The Streets For Two Reebok Classic Leathers
The next END. x Reebok collaboration honors two beloved UK institutions with huge cult followings, one being the Reebok Classic Leather and the other being...
BAPE Makes Light Of Ongoing Legal Battles With An adidas Lawsuit Collaboration
Having spread its influence on a variety of adidas Originals, BAPE now brings its renowned hallmarks to the brand’s skate line with an adidas Lawsuit...
Sony Playstation And Puma Power Up A Suede Collaboration
You can count on PUMA to bring some truly unexpected brands into the sneaker world. There’s a deep canon of examples, from the One Piece...
The Nike Air Force 1 “Vice” Friends & Family Surfaces Once Again
Thousands of curious minds turn to Vice for deep dives into niche subjects, and that extends to some of the folks over at Nike. In...