Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott’s Nike Mac Attack Was Almost Different From The OG Colorway
Images shared by @carterwangchina reveal an unreleased Travis Scott Nike Mac Attack sample. The would-be pair dons the same black/grey look seen on the shoe’s...
Needles and ASICS’ Stealthy GEL-NYC Releases March 1st
Updated February 26, 2024: The Needles Asics GEL-NYC has been confirmed for a March 1st, 2024 release, retailing for $190. Japanese fashion imprint Needles has...
Miu Miu’s $1,120 New Balance Collaboration Drops Today
Miu Miu’s minimal re-creation of the New Balance 530 is finally here, but it’ll cost you a pretty penny to get your feet in them....
The Aimé Leon Dore x New Balance 990v6 Is Available Now
Updated February 23rd, 2024: The Aimé Leon Dore x New Balance 990v6 is available now HERE. Teddy Santis and his Aimé Leon Dore banner are...
Size? Unveils Its Exclusive New Balance 860v2 Collaboration
British retailer Size? is well known for its sneaker collaborations, working with all the biggest shoe brands to produce some of the most memorable co-signed...
Jacquemus And Nike Continue Their Eccentric Partnership With A Must-Have “Swoosh Bag”
Jacquemus’ Nike collaborations are not for the meek. The French luxury fashion brand is drawing a clean line between those who are on board with...
Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon
Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...
Earls Collection Creative Director Lewi Brown Infuses Heritage Onto The ASICS GT-2160
ASICS has been rather shrewd with its GT-2160 strategy, carefully growing the silo within the crowded and competitive field with a calculated flow of product....
Check Out Shaq’s Custom Reeboks With Hidden Pepsi Cans
Shaquille O’Neal is no stranger to brand endorsements. The NBA Hall of Famer has built a laundry list of relationships with a wide variety of...