Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Rick Owens Brings “Cave” Tan To The Converse DRKSHDW TURBOWPN
Converse and DRKSHDW write the next chapter of their ongoing partnership with another avant-garde take on the Converse Weapon, revisiting the TURBOWPN with new treatments...
END. Partners With Mike Skinner Of The Streets For Two Reebok Classic Leathers
The next END. x Reebok collaboration honors two beloved UK institutions with huge cult followings, one being the Reebok Classic Leather and the other being...
BAPE Makes Light Of Ongoing Legal Battles With An adidas Lawsuit Collaboration
Having spread its influence on a variety of adidas Originals, BAPE now brings its renowned hallmarks to the brand’s skate line with an adidas Lawsuit...
Sony Playstation And Puma Power Up A Suede Collaboration
You can count on PUMA to bring some truly unexpected brands into the sneaker world. There’s a deep canon of examples, from the One Piece...
The Nike Air Force 1 “Vice” Friends & Family Surfaces Once Again
Thousands of curious minds turn to Vice for deep dives into niche subjects, and that extends to some of the folks over at Nike. In...
Bad Bunny And adidas Originals Announce “The Last Campus”
Bad Bunny has conquered several adidas Originals silhouettes as part of his burgeoning catalog of sneaker collaborations, but it’s time to close the book on...
Reebok And Hot Wheels Are Releasing Light Up Shoes For Kids
Reebok and Hot Wheels are releasing a collaborative sneaker collection for kids that nods to some of the most iconic toy cars of all time....
Official Images Of The Travis Scott x Jordan Jumpman Jack “University Red”
Updated April 24th, 2024: Current indications suggest the Jordan Jumpman Jack “University Red” will see a limited release on Travis Scott’s website on 4/26 before...
Eric “Shake” James Spotlights Milwaukee On The adidas Rivalry Low “414 Day”
“Area code” days across the country present an opportunity for a city’s residents to celebrate what makes their hometown so great, and increasingly, sneakers are...